Celebrity mom and TV star Brooke Burke helped Wella Professionals kick-off their eight city Color Discovery Tour on Monday, June 21st, 2010, at New York City’s South Street Seaport. The tour celebrates 130 years of haircolor innovation by providing access to top colorists in each region to help demystify professional haircolor with on-site, free personal haircolor consultations and recommendations.

L to R: Brooke Burke and Wella’s new celebrity colorist Aura Friedman. Aura works at the Serge Normant salon and has tended to the tresses of celebs like Lady Gaga and M.I.A.

Missed the tour today? Wella will be at the South Street Seaport again tomorrow, Tuesday, June 22nd, 2010, with top colorists from NYC salons Arrojo Studio, Mark Garrison Salon, Patrick Melville Salon, Pepper Pastor Salon and Pipino Salon from 11 am to 6 pm. Stop by and receive 25% off your next haircolor service at one of the participating salons.

Visit Wella’s Facebook page to learn more about the tour and the sweepstakes for a chance to win a trip to NYC for a celebrity haircolor transformation with a top stylist!

The Event: EXPRESS celebrated its 30th anniversary of fashion with Vogue at the Eyebeam Studio with a fashion show and live performance by VV Brown, Thursday, May 20, 2010. The event was hosted by: Chanel Iman, Caroline Trentini, Elettra Weidemann & Ed Westwick.

Express Fashion Show. Hair Color/Style: Ricardo Rojas for Wella Color Charm

Runway models showcased Express’ hottest looks of the season and glamorous look to complement the trend. Celebrity stylist Ricardo Rojas added the finishing touches, styling the models’ and VV Browns’ show stopping locks with Wella Color Charm haircolor and Wella System Professional styling products.

The Hairstyle: Celebrity stylist Ricardo Rojas explored the show’s nod to the 1980’s and developed a hair look to complement the theme. He looked to express the natural, pure beauty of the decade with long, straight tresses and hand-colored extensions to enhance fullness and length. Ricardo completed the style with a center part and a few face-framing waves.

The Hair Color Story:

Celebrity stylist Ricardo Rojas relied on long, single-processed hair to create the 1980’s-inspired au natural style. For models whose tresses did not quite measure up, Ricardo added natural extensions which he hand-dyed to ensure a flawless color match. Seeking to evoke pure beauty, Ricardo relied on Wella Color Charm, an industry-trusted and preferred haircolor brand, to bestow only the most natural of shades. Ricardo used Wella Color Charm in 4N, a stunning medium natural brown, for adding length to the brunette beauties, and 8N, a light blonde, for the fair-haired models. Wella Color Charm liquid hair color is available in 75 exceptional shades to encourage creativity and endless opportunity, and to provide the ultimate in rich, dimensional color. Ricardo depends on nothing less than Wella Color Charm when showcasing his artistic ability on the runway.

Step-by-Step Styling: Hair Tutorial

1. Place Wella Color Charm colored hair pieces within sections of natural hair so that the extensions blend seamlessly.

2. Apply System Professional Polish Cream to damp hair before blow drying for achieving the perfect blow-out.

Separate hair into sections and blow dry straight for a smooth, sleek look, and follow with a second round of System Professional Polish Cream for even greater polish.

4. Spray System Professional Ultimation hair spray to tresses for added texture and shine to set the style.

5. For finishing touches, add a dab of System Professional Pearl Smooth to create healthy-looking, youthful style.

Hot Products: Provided by System Professional

· System Professional Ultimation: Strong-hold hairspray with long-lasting hold and maximum shine (SRP: $18)

· System Professional Polish Cream: Provides intense shine and control without added weight (SRP: $16)

· System Professional Pearl Smooth: Delivers a cozy, soft and sensual demi-shine (SRP: $28)

Visit www.wellausa.com for additional product details.

Winter Hair:  Take care of your hair this season! Fight harsh winter elements by hydrating, protecting and nurturing brittle, flat and damaged hair. Wella System Professional Power Mask is designed to smooth and condition severely damaged hair, while improving manageability and shine.

Tip: Cold weather drains the moisture from your hair. Wear a scarf, hat or cap to protect your hair from the cold and wind. This will also help to prevent knots and dry ends. Stash a smoothing balm in your purse to tame flyaways.

New York Fashion Week Fall Winter 2010. Show: Cynthia Rowley. Hair by Wella Professionals. Hair Trend: Color Extensions.

Inspiration: Cynthia Rowley is known for her whimsical-yet-sophisticated aesthetic with a vintage-inspired slant. For Fall ’10, the collection feels more indie and tough, not ladylike. She takes classic, feminine wardrobe elements, like the dress and the elbow glove, but redefines them for the modern, tough girl. The clothing and accessories for Fall concentrate on volume, texture and movement, which is accomplished with lots of feathers, fringed leather, and silk fringe. [The array of shaded extensions prepared for the show.]

The Look: The hair look is a tangible interpretation of nouveau fun, marrying the funky hair accessory with wearable street style. A natural, textured ponytail is accented with the striking contrast of artificial colored hair extensions blended seamlessly within the ponytail for a modern twist.

The Hair Color Story: Wella Professionals lead colorist Eva Scrivo directed a team of Wella stylists to custom color extensions that replicate the rich, artificial jewel tones of the collection, such as emerald, amethyst, lapis, bright turquoise, and navy. Wella Professionals Koleston Perfect Special Mix shades were used to completely saturate the natural hair extensions with rich, vibrant shades stemming from the primary color palette. The sophisticated nuances of the Special Mix collection allow for creativity without limits – turning any color fantasy into a reality on the runway or in real life. The multi-dimensional tones and layers reveal sensuous colors in a range of shades, while embedded with an element of surprise. Hair color is a woman’s best accessory and the concept for Cynthia Rowley’s show reflects this with a literal interpretation.

Hair Tutorial:

1. Section hair off and working from back of the head to the front, prepare hair with System Professional Ultimation hair spray for added texture and shine.
2. Create texture within each section by using a combination of a curling iron and crimping iron for non-uniform waviness.
3. Place Wella colored hair pieces that have been crimped within sections of the natural hair so that the extensions blend in seamlessly.
4. Pull the hair back into a soft ponytail at the nape of the neck with the ends flowing naturally, while allowing the streaks of color to show through for added dimension.

Hot Products: Provided by System Professional
System Professional Ultimation: Strong-hold hairspray with long-lasting hold and maximum shine (SRP: $18)

Hair Color: Eva Scrivo for Wella Professionals
Hair products provided by Wella System Professional
Lead Stylist: Alain Pichon for Antonio Prieto Salon

DKNY Fall 2010 – Hair by Wella’s Eugene Souleiman and Eva Scrivo.

The Look: A refined side-swept ponytail projects a sexy equestrian vibe with a subtly strong, yet not too masculine look. The ponytail’s length falls over the shoulder on the side where hair is parted, while just a few face framing layers are left to brush along on the opposite side of the face. The effortless elegance of this asymmetric look complements the proportions of any face because it offsets any imbalance of the facial structure.

Inspiration: The fall ’10 DKNY collection encapsulates NY art and soul, reflecting the convergence of creative worlds and individual style that is the spirit of New York City. The graphic, modern, and unique style resonates throughout the collection, including silhouettes as tall and lean as the skyline. A neutral palette of blacks, charcoal, umber, vicuna and oxblood is brightened with accents of bluebird, sapphire, peach, and oyster. Pieces are architecturally paneled with color, texture, and pattern, but maintain the versatility of the classic urban and sporty chic modernism befitting of NYC sophistication.

The Hair Color Story: Wella Professionals lead colorist Eva Scrivo directed a team of Wella colorists to handpaint extensions within the natural color palette of the models’ hair –ranging from medium brown to a beautiful spectrum of blonde shades. Using Wella Professionals’ new Blondor collection to achieve the palest of blondes, along with the gorgeous palette of naturals in both the Koleston Perfect permanent and Color Touch demi-permanent collections, the range reflects beautiful dimension in a variety of hues. Extensions are naturally woven in to soften the look by placing the paler pieces in the front where sun would naturally lighten hair. Color provides the polished youthfulness that perfects the overall look.

Hair Styling by: Eugene Souleiman, Global Creative Director for Wella Professionals
Hair Color by: Eva Scrivo for Wella Professionals
Hair products supplied by Wella System Professional

Step-by-Step Styling hair tutorial:

1. Prepare damp hair with System Professional Volumagic and blow dry with a large round brush, creating a soft wave and giving direction for the side part.

2. Rake hands through hair to loosen the waves, pulling to the side of the part and fasten the low side ponytail.

3. Leave hair on the opposite side of the ponytail loose around the face to balance the asymmetry of the look.

4. Lightly smooth System Professional Hypercurl on the length of the ponytail for separation and added texture.

Hot Products: Provided by System Professional
System Professional Volumagic: Natural hold styling foam for long-lasting volume (SRP: $16)
System Professional Hypercurl: Provides texture and definition to curl patterns (SRP: $18)

Backstage at Milan Fashion Week with Eugene Souleiman, Global Creative Director, Wella Professionals creating the hair look for Blumarine A/W ‘10.

The Look: Glunge, a combination of Glamour and Grunge

The AW ’10 Blumarine show in Milan, “Street Deluxe,” featured a contemporary, urban variety of casual luxe shapes with body conscious silhouettes and textured surfaces. This glamorous collection featured fringing which both concealed and revealed in a game of seduction. Sassy, super-tall models strode down the catwalk showing this eclectic collection to full effect.

Eugene Souleiman created a hair look that mixes romance and futurism to create soft feminine styles that combine lightness and texture.

The Glunge hair look was inspired by the urban romantic nature of the clothes and was both groomed and slightly disheveled and helped to continue the theme of playing with contrasts. Hair was wild and sexy and created a sense of movement on the catwalk. This look is for real women who enjoy their feminine power and are not afraid to show it.

“I call this look Glunge; a combination of Glamour and Grunge. This is roughed-up, played about with hair that you know has been done but not sure how. It’s feminine yet at the same time wild and is a celebration of sexiness and power. The Glunge look seems typical of some of the relaxed hair looks we are seeing on the catwalk this season.” Eugene Souleiman, Global Creative Director for Wella Professionals Care and Styling.

Get the look: Start with freshly washed hair. With a large round brush blow dry out from a centre parting to create moderate root volume. Use System Professional Startup on the ends of the hair to hydrate and create shine and improve hair quality. Take a large section of hair and weave a finger through this section so you retain 50% of the hair. Use a large tong, tong half way down the hair section to create loose curls. Once cooled, loosen the curls with hands so that they combine with the straighter hair to produce a textured, unstructured, wild look.

Products: Wella System Professional Start Up

Looks like it’s time to break out the Manic Panic. The big beauty trend for hair at Fashion Week was bright, chunky streaks of color that brought to mind punk-inspired street style circa 1996. At the Cynthia Rowley Fall 2010 fashion show, Eva Scrivo for Wella Professionals custom colored hair extensions in shades of emerald, lapis, amethyst, navy and turquoise to replicate the rich jewel tones present in the collection. Each hair extension was completely saturated with professional salon haircolor and then woven into the hair and styled, creating an element of surprise and intrigue when models hit the runway. Read full article in dailymakeover.com

Turquoise tresses at Cynthia Rowley.
Photo courtesy of Wella Professionals

For more Beauty Trends and News visit dailymakeover.com

Food Inspired Beauty: GOT MILK? – It’s like treating your hair to a glass of milk, an ageless beauty aide for its nourishing and conditioning properties. Wella System Professional Hydro Milk instantly conditions hair and makes it noticeably smoother and more supple. This multi-faceted daily leave-in treatment actively protects against dry-out as it detangles, nourishes and conditions hair without creating buildup.

Wella System Professional Hydro Milk

· Conditions hair without creating buildup
· Leaves hair feeling smooth
· Provides long-lasting moisture
· Protects against dry-out
· Excellent detangler 

Tip: For optimal results apply Wella System Professional Hydro Milk to the hair shaft and especially the hair ends, as this is where dry hair first appears.

I’m excited to share with you my interview with Wella colorist Eva Scrivo. Eva is a stylist, colorist, and owner of the Eva Scrivo Salon in New York. Eva is also known as the Long-time stylist to Martha Stewart and a frequent guest on her show. And on top of it all, she is an all around beauty expert and has a call-in show on Sirius called Beauty Talk and wrote a beauty guide that will be published for Fall 2010.

Eva Scrivo

In this interview Eva Scrivo talks about why she has decided on a career in hairdressing and some of her biggest breaks as a top colorist. Gives advice on hair and on what does it take to have a career as a top hairdresser. You will also find out which city Eva loves the most.

Marta Walsh: When and why did your fascination with hair begin?
Eva Scrivo: Growing up, I was an avid student of the arts. Painting, pottery and theatre were all subjects I loved. This absolutely laid the groundwork which led me to choose a creative field like hairdressing as a career.

MW: What were some of your biggest breaks as a top colorist so far?
ES: There were many opportunities which led me to where I am today. Owning salons and working behind the chair is the greatest experience a colorist can have. It is challenging, invigorating and exciting to be continually problem solving with a new client sitting in front of you every half hour. Each client has unique hair and expectations; it is a colorist’s job to make their vision a reality. Having a radio show and articulating a visual craft on a weekly basis has been a tremendous learning experience for me. Connecting with the masses gives you an incredible insight into every woman’s beauty challenges and allows you to tap into an audience you would not have an opportunity to learn about in the salon. Many years of diverse and multifaceted experience and hard work lead to my position with Wella Professionals as a spokesperson and Lead Colorist.

MW: What some common mistakes women tend to make when it comes to their hair color or hair coloring? Any hair color myths you would like to clear up?
ES: Over-blonding is a common mistake women make. Sometimes women get bored and end up taking it out on their hair. Dying hair too often can lead to irreparable damage. On the other hand, not dying hair frequently enough can also be an issue for women. It is a fine line to walk and any good colorist will be able to advise you on the ideal amount of time between colorings.

Eva Scrivo with Fashion Designer Thakoon backstage at fashion week for his Spring ’10 collection

MW: What are some of the hottest hair color trends we expect to see with blonde hair, brunette, and red hair?
ES: For blondes, you can expect to see translucent, soft platinums with pale roots. The dark-root look is not going to be prevalent; think 1960′s glamour. Brunettes are rich, solid with deep darker pieces woven through to add dimension. Reds will be bright and striking with saturated pigment and pink, blue and violet undertones.

MW: What hair care products do you recommend for color treated hair?
ES: System Professional has wide variety of amazing shampoos, conditioners and treatments for all hair types. The System Professional Color Saver line in particular has a shampoo and mask that can extend the life of hair color and keep it true to tone for much longer.

MW: Which celebrity hair colors are most popular and how can we achieve similar looks at home? What advice can you give us if we want to get a certain celebrity hair color (mine for example are Alessandra Ambrosio, Giselle, Jennifer Aniston)?
ES: Natural, sun-kissed and neutral colors are very big at the moment. It is very difficult to achieve these looks at home and to be done correctly, you need a professional. Wella’s Color Touch demi-permanent line is excellent for achieving added depth and dimension that gives hair that more natural, youthful and healthy looking hair.

MW: What is your philosophy about hair color and beauty?
ES: My philosophy about hair color is that it is a woman’s ultimate beauty accessory and should be treated as such. She wears it on a daily basis; it balances and compliments her skin tone; it brings out her eye color. Beyond all of that, hair color can make heads turn when a woman walks into a room.

MW: How can we get rid of brassiness or brassy hair?
ES: Attaching a filter to your shower head to remove metal deposits and chlorine from your water will help keep brassy tones out of your hair. The filters should be changed every six months or so. Applying an ash-based demi-permanent color or a glaze to your hair is also another great way to avoid brassiness in between visits to your salon.

MW: What is your favorite city in the world?
ES: Paris. Need I say more?

MW: What advice can you give anyone who is interested in a career as top hair stylist or colorist?
ES: Be selective and choose a great company to educate you and to give you opportunities. Be strong, because it can be so difficult to give great service and be a craftsman all at the same time. Most importantly, be open to criticism and always give more than you think you need to. And remember, be patient becoming a great hairdresser is a lifetime journey.

It was a pleasure to interview Eva Scrivo you can visit her salon at:

Eva Scrivo Salon 
50 Bond St., New York, NY 10014
nr. Lafayette
212-677-7315

Visit www.wellausa.com to learn more about Wella.

BAN THE DULL DO: Styling product buildup is often the culprit of dull strands. Restore your hair’s gloss with a shine-enhancing shampoo like Wella System Professional Luminous Shampoo, the perfect starting step for extra sparkly style!

Wella System Professional Luminous Shampoo:
Gently removes debris and dirt from hair while refining the surface of each hair strand. Begins the process of reducing porous “voids” in the hair that cause diffusive light reflection. Adds strength and moisture to hair through a unique tri-complex.

Tip: Always do a final rinse with a cool to cold water to naturally smooth hair cuticles and enhance shine potential!