Kiehl’s is going organic with the launch of its Açaí skin care collection, due in mid-September.

While many people assume Kiehl’s products are 100 percent organic, this line is the brand’s first organic skin care line, said Chris Salgardo, president of Kiehl’s USA. “Since our inception, we have always been known for our service and for creating efficacious products,” said Salgardo, noting that everyone asks for “green” products, but still demand high performance. “We heard that our customers wanted organics, that they wanted paraben-free, that they wanted natural — and they wanted to focus on the first signs of aging. We went to the lab to do all that. The result: our new Açaí line.”

Read full article in wwd.com