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Today is World AIDS Day, and of course, EVERY day is World AIDS Day at M·A·C!

The M·A·C AIDS Fund is a leader in the global fight against HIV and AIDS, supporting each year more than 400 charitable organizations worldwide that are working to combat the epidemic. The philanthropic arm of M·A·C Cosmetics the M·A·C AIDS Fund has doled out over $130 million to organizations in over 57
countries since its founding in 1994.

MAC Cosmetics VIVA GLAM VI spokesperson, Fergie.

FUNDRAISER
Grants given out by the M·A·C AIDS Fund are generated from a consumer-based giving model that directs
100 percent of sales from M·A·C’s VIVA GLAM lipstick and lipglass. M·A·C Cosmetics underwrites the cost
of the product, donating the full $14 sale price to the cause, including would-be profits for retail partners.

INDUSTRY LEADER
A pioneer in the HIV/AIDS arena, the M·A·C AIDS Fund has been a trailblazer for the last thirteen years, funding groundbreaking programs and regions that others have ignored. The Fund’s work has often led other funders to follow suit, investing in new and experimental programs and regions. As the largest corporate non-pharmaceutical giver in the space, the M·A·C AIDS Fund strives to raise awareness of four key issues in the fight against HIV/AIDS: prevention, the link between poverty and HIV/AIDS, access to care, and adherence to medications and treatments.

CORPORATE HEART AND SOUL
The M·A·C AIDS Fund was the brainchild of Frank Toskan and Frank Angelo, co-founders of M·A·C Cosmetics. As the AIDS epidemic spread and began to ravage the fashion and entertainment worlds in the early 1990s, the two searched for a way to respond to their personal and profound sense of loss. Encouraged by M·A·C employees, they decided to make HIV/AIDS organizations the beneficiaries of the company’s charitable focus. The M·A·C AIDS Fund has become the heart and soul of the company, contributing to an employee retention rate that beats the industry standard by more than 20 percent.

Fast facts as of December, 2008:
Founded By M·A·C Cosmetics in 1994
Total Funds Raised over $130 million (USD)
Monthly Granting Budget $1.8 million (USD)
VIVA GLAM Lipsticks Sold 9.3 million
Who We Fund 400 organizations each year
Where We Work 57 countries
More Information www.macaidsfund.org

MAC Cosmetics Fundraising  Intiatives:
VIVA GLAM:
VIVA GLAM lipstick was introduced in 1994 to raise money for the M·A·C AIDS Fund. Over the past 14 years,M·A·C Cosmetics has launched six exclusive VIVA GLAM product lines – including Lipsticks and Lipglasses -each featuring an advertising campaign with celebrity superstars RuPaul, K.D. Lang, Lil Kim, Sir Elton John, Mary J. Blige, Shirley Manson, Linda Evangelista, Boy George, Christina Aguilera, Missy Elliott, Pamela Anderson, Lisa Marie Presley, Debbie Harry and, most recently, Eve, Dita Von Teese and Fergie. VIVA GLAM advertising is the only paid advertising for the entire M·A·C brand.

KIDS HELPING KIDS greeting cards:
To directly address the impact of HIV/AIDS on children, the M·A·C AIDS Fund created Kids Helping Kids, a line of holiday cards and wrapping paper designed by kids affected or infected by HIV or AIDS. The cards are sold during the winter holiday season at M·A·C Cosmetics counters worldwide and online. All proceeds fund selected pediatric HIV/AIDS organizations.

M·A·C good spirits makeup program:
The M·A·C Good Spirits Makeup Program provides beauty and skincare training and products to HIV-positive individuals, helping to restore their appearance and self-image. Professional makeup artists from M·A·C Cosmetics offer their expertise in treating the side effects produced by various AIDS medicines. These free consultations are held for members of AIDS organizations and during AIDS conferences throughout the United States.