John Frieda Frizz-Ease Smooth Start and Root Awakening

WATCH: Marta Walsh at The Standard Hotel in New York City talking about the latest product launches from John Frieda hair care line.

Look out for the following NEW John Frieda hair care products:

Smooth Start Shampoo and Conditioner Repairing For Damaged Hair Smooth Start Shampoo and Conditioner Hydrating For Extra Dry Hair

Root Awakening Strength Restoring Smoothing Lotion Root Awakening Strength Restoring Gel Root Awakening Strength Restoring Hair Spray

SRP: $6.49 each. Available at food, drug and mass retailers nationwide from March 2010.