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MAC Hello Kitty

By Marta Walsh · 2009-02-05

MAC Hello Kitty Colour Collecton: All that's girly and sparkly. This sophisticated colour story takes its cue from both the fantastical world of Hello Kitty and the glamour of the spring fashion shows. It will feature plush pinks, rich purples, turquoise for extra pop, three-dimensional lickable lips and lashes that were made to bat, all packaged in a sophisticated yet adorable graphic black design to give the line that baaaaaad kitty edge.

MAC Hello Kitty

Introducing MAC Hello Kitty!

MAC paired six playful Lipstick shades with six sparkling Lipglass glosses, two Tinted Lip Conditioners that will have your kisser covered, and two bright and punchy eye quads that can be accented with reflective eye Glitter and Glitter Eye Liners, all of which are perfectly framed by the thickest, most decadent Plush Lash Mascara. Beauty Powder Blush in shades of pink and peach will give the MAC Hello Kitty woman a demure, rosy flush and nails are decorated in fabulous shades of pepto-pink, modern grey and creamy white Nail Lacquer.

She has been a fashion icon for 34 years, has lived in London, is currently a tourism ambassador for Japan, and while her obsessive fan base may be 7-34, there's no question that she transcends age and generations

She is cute and sweet, but has an edgy side and a celebrity following that would intimidate any Hollywood actor. Hello Kitty continues her reign as an international pop culture phenomenon by stepping into a bold new stride as the face of a glamourous and exclusive collection for none other than MAC Cosmetics. Somewhere between a coy girl and sexy siren, MAC Hello Kitty represents the desire in all of us to be both innocent and mischievous.

More Angelina Jolie than Shirley Temple, the feisty new colour collection takes its inspiration from the complex, yet elegantly feminine sensibility. In keeping with Hello Kitty's lifelong mission of putting a smile on your face, it incorporates a collection of exclusive, limited-edition accessories that will appeal to both MAC addicts and Hello Kitty-obsessed fans.

The MAC Hello Kitty packaging is very graphic and fashion-forward, the makeup colours are inspired by what was seen on the runways for spring.

The MAC Hello Kitty Colour Colleection includes:

LIPSTICK Cute-ster Sheer peachy pink with pearl Big Bow Sheer bright intense blue pink Fresh Brew Creamed coffee Suggested Retail Price $14.00 U.S./$16.50 CDN

LIPGLASS

Sweet Strawberry Sheer berry with blue pearl Mimmy Light creamy pink with pink and gold pearl Nice to be Nice Sheer bright intense orange with pearl Suggested Retail Price $14.00 U.S./$16.50 CDN

TINTED LIP CONDITIONER Popster Lively Coral Pink Suggested Retail Price $14.50 U.S./$17.50 CDN

EYE SHADOW x 4: LUCKY TOM Stylin ' Midtone violet blue with multi-dimensional pearl Lucky Tom Dark charcoal brown with gold pearl Crème Royale Yellow wheat gold Paradisco Soft bright pinky-coral with golden shimmer Suggested Retail Price $38.00 U.S./$46.00 CDN

GLITTER EYE LINER Her Glitz Blackened gold with multi-dimensional glitter Glitterpuss Orangey bronze with multi-dimensional glitter Kitty Power Pink with multi-dimensional glitter Girl Groove Clear/white teal reflects and multi-dimensional glitter Suggested Retail Price $16.50 U.S./$20.00 CDN

PLUSH LASH Plushblack Black Suggested Retail Price $12.00 U.S./$14.00 CDN

BEAUTY POWDER BLUSH Fun & Games Soft orange peach Suggested Retail Price $18.00 U.S./$22.00 CDN

BEAUTY POWDER Tahitian Sand Soft coral peach Suggested Retail Price $22.00 U.S./$26.50 CDN

LASH Hello Kitty Lash Half lash with overlapping hairs to emphasize outer corner of eyes Suggested Retail Price $12.00 U.S./$14.00 CDN

Available: North America February 12, 2009 at all MAC locations,1.800.588.0070 and www.maccosmetics.com

Internati onal March 2009 at all MAC locations.

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