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New-Bionic Mascara by Smashbox

By Marta Walsh · 2008-03-17

Other ingredients include: aloe, wheat protein, silk, and olive oil. The new Bionic Mascara by Smashbox Cosmetics is also water-resistant, $19.

New-Bionic Mascara by Smashbox

Bionic Mascara by Smashbox Cosmetics

is the first ionic mascara for longer, stronger, and more voluminous super-power lashes.

How does it work

(bit technical but nevertheless fascinating): the main ingredient in Bionic is a chain molecule with a positive charge that together with the friction caused by sweeping the mascara which produces negative charge, create dramatic lashes that last all day.

Tagged Smashbox Eyes
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