Dr. Howard Murad’s Ethnobotany studies reveal nutritional power of Asian super-food Durian for anti aging.

Containing unprecedented levels of essential fatty acids and antioxidants to counteract skin cell degradation, and lipids to retain cellular moisture, Dr. Howard Murad’s recipe for skin health as been discovered in the super-food Durian. It has been used for centuries as a staple in the Asian diet and as an herbal remedy, and now, through the study of Ethnobotany, Dr. Murad, dermatologist, researcher and CEO and founder of Murad Inc. is the first to deliver the benefits of Durian topically in a breakthrough complex called: Durian Cell Reform.

Dr. Howard Murad.

“I have been interested in plants since my days as a pharmacy student studying Pharrnacognosy. Through my research, I’ve discovered that plants are the basis for health and beauty throughout the world. The study of Ethnobotany, using plants, fruits and vegetables that are indigenous to the region, has been the foundation of my research for many years,” explains Dr. Murad. “Working with Pomegranate extract, back in the early 90’s, I understand why it may have originated in certain parts of the world, in the areas where the sun was intense, and the people had an innate knowledge of the sun protection benefits of Pomegranates. I set out to prove their benefits topically and internally with independent research.

Durian Cell Reform products by Murad Skincare.

Over the last ten years, I began to study the Goji Berry and learning how these nutritionally dense berries were an important source for people living in the Himalayas, with limited access to food. More recently, I’ve discovered the supreme benefits of Durian, a fruit beloved by people in the Philippines, Thailand, and Singapore,” says Dr. Murad. “The Durian fruit represents a significant advancement in the skincare industry, encompassing the perfect fusion of skincare with healthcare. This extract is so unique; it took years to develop a standardized extract that would be compatible in topical and internal formulations.”

The Durian Cell Reform is a complex of Durian extract and Glycolic Acid to deliver results at the cellular level. It provides the skin’s barrier with vital lipids and good-for-you sugars that encourage cell proliferation , boost intracellular moisture and strengthen cell membranes, all while increasing the ability of other essential ingredients to penetrate the skin.

Availability: The Durian Cell Reform will appear in two new product launching in 2008, Intensive Wrinkle Reducer for Eyes and Intensive Resurfacing Peel. Murad Skincare products are available in over 33 countries worldwide, and are ranked number one as the best selling clinical skincare brand at many locations including Sephora and ULTA.

For more information on Durian, Dr. Murad’s New Durian Cell Reform, please call: 1-800-33-MURAD or visit: www.murad.com .