The U by Kotex campaign is finally asking that question all women can relate to—Why are tampons such a big deal?!

Watch: Kim, Khloe and Kris Kardashian Getting Real with U by Kotex

Watch: One girl’s take on tampon ads. Spoiler alert: Her period wardrobe doesn’t include white spandex.

The whole U by Kotex campaign was created to empower girls and women (like you:) to take control of their health and bodies. You can join the campaign by signing the declaration or recording an empowering statement at www.UbyKotex.com. For every person who joins the movement, U by Kotex will make a $1 donation to Girls For A Change.