Angelina Jolie is the new face of Shiseido makeup line.  Angelina Jolie will appear in ads for the Japanese low-priced market makeup line called Integrate.  Integrate will replace two existing makeup lines from Shiseido.  It is also one of six of Shiseido’s brands that are being introduced as part of their “Mega Brand” strategy.  Integrate will be competing with major existing makeup lines, such as:  Revlon, L’Oreal, Cover Girl, and Maybelline.

Angelina Jolie’s addition to Shiseido marketing campaign was rumoured back in April of 2006.  Angelina Jolie was appearently photographed in Paris for Shiseido’s ads and TV commercial when Angelina was still 6 or 7 months pregnant with her daughter, Shiloh Nouvel Jolie Pitt.  Shiseido’s new television commercial featuring Angelina Jolie began airing in Japan in the end of of August 2006.