Dior is tilled to announce their second annual Dior Diva Auction! This online auction will be live online from October 1-10 and will offer you a chance to bid on ten SENSATIONAL Diva-worthy prizes! 100% of the auction proceeds will benefit Look Good…Feel Better, an organization dedicated to helping women deal with the appearance related effects of cancer. Learn more about this terrific organization at www.lookgoodfeelbetter.org  and www.lgfb.ca .

CHÉRIE DIVA: Live a day in the life of Miss Dior Chérie just like the commercial below! Prize includes business class airfare, two nights at a luxurious Parisian hotel, a bike tour of Paris, lunch at a famous patisserie, a chauffeured tour of the sites and much more!

Effective now, visit www.diorauction.com  for a sneak peek of the prizes and the auction details. Only Dior Divas can bid so make sure to sign up while you are there. When the auction goes live on 10/1, all Divas will receive an email inviting them to register for the auction and create their own login and password so they can view full prize information and bid!

Five sensational prizes at launch and an additional 5 revealed throughout the auction.

Dior will be announcing the additional prizes on Facebook and Twitter so be sure to join our social media networks: www.facebook.com/Dior and  www.twitter.com/TheDiorDiva

Sneak Peek to more prizes:

PROFESSIONAL DIVA:  Give your beauty career a boost with a one-month marketing internship at Dior Beauty!

ESCAPE DIVA: Escape to the picturesque countryside with a tour of the award winning Unionville Winery, an 8-course dinner prepared by a local chef, and a night at the quaint Inn at Lambertville Station.

PREVIEW DIVA: Receive previews of our fabulous makeup, skincare and fragrance launches each season for an entire year!

RED CARPET DIVA: Experience the ultimate night out at the 52nd Annual Grammy Awards! We’ll fly you and a guest to LA for the big event and make sure you look your best with a makeover by a professional Dior Artist!

ABOUT THE DIOR DIVA VIP CLUB: Trendy. Sophisticated. Savvy. Always in the know. That’s the Dior Diva. The Dior Diva VIP Club rewards the super-devoted Dior Beauty customer by taking her shopping experience to the next level. Divas receive the latest insider beauty buzz via members-only emails, special offers, and the best perk of all: shopping reward points! To date, there are 90,000 members in the US and Canada.