On June 15th, 2010, fashion-forward premium denim line Dylan George and founder and CEO Danny Guez unveiled the label’s new, eye-catching campaign for the Fall 2010 collection with a celebratory party and musical performance from award-winnung singer Eve at Trousdale in LA. Celebrity guests in attendance were Ryan Phillippe, Quentin Tarantino, Meagan Good, Nicky Hilton, Dr. Dre, Mark Sailing.

L to R: Eve and Dylan George founder and CEO Danny Guez

L to R: Danny Guez and Ryan Philippe

Eve

Created in collaboration with cutting-edge Hollywood ad agency Concept Arts and Senior Creative Director Aaron Michaelson, the innovative new campaign brings to life five distinct looks from their Fall 2010 collection to create a set of unique female characters that represent the different personalities of Dylan George. Having designed iconic movie posters for Sherlock Holmes, Fast & The Furious and The Matrix Trilogy, Michaelson puts his “Summer Blockbuster” spin on Dylan George for a sexy, stylish and one-of-a-kind creative campaign.

Eve was sporting Dylan George snakeskin ponte pants, a black top and silver glittery shoes as she celebrated the Dylan George Fall 2010 collection by performing some of her greatest hits at Trousdale Lounge.

Trousdale is located at 9229 W Sunset Blvd. Los Angeles, CA, 90069