Introducing Christian Lacroix  the new men’s fragrance created exclusively for Avon.

Captivating. Provocative. Unforgettable. These are the marks of one of the world’s most renowned fashion designer, Christian Lacroix. They are also the defining characteristics of Christian Lacroix Noir, the highly anticipated men’s fragrance created exclusively for Avon available in June 2008.

Christian Lacroix.

Christian Lacroix Noir is the masculine counterpart to Christian Lacroix Rouge, the first fragrance introduced by Mr. Lacroix and Avon. Like Christian Lacroix Rouge, Christian Lacroix Noir captures Mr. Lacroix’s unique and celebrated haute design tradition, a long time favorite among the world’s most famously stylish men. Christian Lacroix Noir offers men everywhere the opportunity to add the sophistication and mystique of Mr. Lacroix’s style to their lives every day, with the simple spray of a fragrance.

“In creating Noir, I wanted to offer men their own fragrance accessory, one that is full of passion and mystery, and will leave both women and men captivated.”-Christian Lacroix.

Housed in a square black bottle (one of the signature colors of the house of Lacroix) with rectangular top, Christian Lacroix Noir is a Fougere Woody fragrance that features the following key notes: Top notes: fresh ginger, exotic saffron extract. Heart: cardamon, textured orris. Base notes: vetiver, driftwood, white cedarwood.

The luxurious packaging of Christian Lacroix Noir is distinctive of the house of Lacroix, reflecting a passion for embroidered motifs with the bold use of black. The pattern on the bottle was inspired by an ornate bull fighting cape Mr. Lacroix received as a gift and incorporated into a haute couture dress. He was so moved by the pattern of the cape, he incorporated a similar design on the bottle of his two Avon fragrances.

Availability: June 2008. Where to buy: Avon representatives, 1-800-FOR-AVON, or www.avon.com