Introducing MAC Surf, Baby! Available May 26, 2011 through July 7, 2011.

MAC SURF, BABY!

Grab the board, hop in the Jeep, quench your lips in Krazy Kahuna, cruise the Pacific Coast Highway…Surf’s up! The lure of the endless summer starts here with a Colour Collection that captures the spirit of a subculture obsessed by wild encounters with waves: Freedom, escapism and individual expression…where stylish survival meets grace under pressure and artistic invention.

Surf Baby! Beaded and bearded beach boys strum their love in surf shacks and bikini-babes bring commotion to the ocean with My Paradise cheek powder, a Summer Stash of Crushed Metallic Pigments, Hibiscus Lipstick and ride the curl in Splashproof Lash Mascara that won’t smudge in the surf. Colourful lustrous, and full of life…journey to a world where feeling the rush means taking a risk. Hang Ten!

Surf, Baby! Bronzing for every dude and dudette looking to hit the half-pipe with a killer (but totally harmless) tan. In between surf sessions, live barefoot and sand-caked, your skin sun-kissed by Solar Riche Bronzing Powder and brushed in Gold-go-Lightly with our NEW Studio Careblend/Pressed Powder. Capture the surf spirit with the NEW Skinsheen Bronzer Stick, sculpting and contour-creating, adding dimension in a way that a flat-out tan can’t! Defy sun-and-sea blasted lips with Full of Grace, Pink Tinge and Lilt of Lily, three Suntints SPF 20 Liquid Lip Balms. A LIMITED- EDITION, way epic collection for beach bums and babes of all ages, all races and all sexes.

Lipstick

NATURALLY ECCENTRIC Creamy white nude (Lustre) HIBISCUS Bright orange coral (Cremesheen) BUST OUT! Dirty mid-tone violet (Lustre) MOCHA Peachy yellow-brown (Satin) Suggested Retail Price $15.50 U.S./$18.50 CDN

LIPGLASS

GIRL ON BOARD Pale white gold GOOD LOVIN’ Soft peachy pink STRANGE POTION Soft coral pink kRAZY KAHUNA Warm mid-tone brown Suggested Retail Price $15.50 U.S./$18.50 CDN

PIGMENT NAKED Fleshy beige with golden copper pearl MELON Soft bright golden peach Suggested Retail Price $19.50 U.S./$23.50 CDN

SURf, BABY! CHEEK POWDER MY PARADISE Peach pressed powder with gold hibiscus flower overspray Suggested Retail Price $28.00 U.S./$32.00 CDN

NAIL LACQUER

HANGIN’ LOOSE Dirty pink nude OCEAN DIP Mid-tone creamy aqua Suggested Retail Price $15.00 U.S./$18.00 CDN

CRUSHED METALLIC PIGMENT

SUMMER STASH Light pink champagne (Frost)

Light white pearl (Frost)

Light violet with silver pearl (Frost)

Brown bronze with gold pearl (Frost)

Surf THE OCEAN Frosty platinum (Frost)

Light yellow green (Frost)

Gold bronze (Frost)

Dirty graphite with silver pearl (Frost)

Suggested Retail Price $32.50 U.S./$38.50 CDN

SPLASHPROOfFLASH MASCARA BLACKSPLASH Black Suggested Retail Price $14.00 U.S./$17.00 CDN

POWERPOINT EYE PENCIL GILDED WHITE Yellow white frost BLUE NOON Teal with gold pearl Suggested Retail Price $15.50 U.S./$18.50 CDN

EYE SHADOW

SHORT SHORTS Frosty white champagne (Frost)

SUN BLONDE Dirty yellow gold (Frost)

Saffron Deep coral caramel (Satin)

Surf USA Frosted teal (Frost)

SWELL BABY Mid-tone grey (Satin)

Suggested Retail Price $15.50 U.S./$18.50 CDN

Bags Surf, baby! 1 At M·A·C stores only Suggested Retail Price $28.00 U.S./$33.50 CDN Surf, baby! 2 At M·A·C stores only Suggested Retail Price $32.00 U.S./$38.50 CDN

SuNtiNtS SPf20 liquid lip balm full of Grace Soft sheer rose Pink tiNge Clean bright yellow pink with gold pearl lilt of lily Soft creamy pale pink Suggested Retail Price $15.50 U.S./$18.50 CDN

M·A·C Skinsheen Bronzer Stick Tan-tint Soft suntan bronze billionaire bronze Warm golden tan gilty bronze Coppery bronze with gold shimmer Suggested Retail Price $29.50 U.S./$35.50 CDN

Brush 129SH Powder/Blush Brush Suggested Retail Price $34.00 U.S./$41.00 CDN

Bronzing Powder

Refined Golden Finely spun golden with soft pearl finish Solar Riche Mid-tone deep orange brown Suggested Retail Price $24.00 U.S./$29.00 CDN

Studio Careblend/Pressed gold-go-lightly Mid-tone golden tan brown lush-light bronze Mid-tone rosy pink brown Suggested Retail Price $28.00 U.S./$33.50 CDN