The stars of Model.Live were honored upon their arrival to Mercedes-Benz Fashion Week last night at Gemma at The Bowery Hotel: Austria Alcantara, Cato Van Ee and Madeline Kragh.

Photo credit: Will Ragozzino/PatrickMcMullan.com

415 guests celebrated the launch of Model.Live on Vogue.TV and Bebo.com/modellive with support from IMG Models and Express.

Photo credit: Will Ragozzino/PatrickMcMullan.com

Hosted by Jacquetta Wheeler, Elettra Wiedemann and Valerie Boster, guests enjoyed cocktails, hors d’oeuvres and mingled to tunes by DJ Frank Delour while also having the opportunity to have their portrait illustrated by Bill Donovan. The Doorstaff and DJ were all dressed in Express.

Attendees included andrew saffir, daniel bendict, sylvana soto ward, olivia palermo, robert verdi, phillip bloch, amanda ross, abi ferrin (Dallas-based Fashion Designer), olivia chantecaille, kate schelter, lucy skyes rellie, donovan leitch, kirsty hume, jennifer missioni, dayssi olarte de kanovos, rachel roy, dr. lisa airan, zani gugelmann, rita konig, billy gilbane, john varvatos, euan rellie, christian leone, becki newton, lorenzo borghese, derek blasberg, fabiola beracasa and genevieve jones.