Debut of The Wizard of Oz Ruby Slipper Collection, made with CRYSTALLIZED Swarovski Elements, in the famed windows of Saks Fifth Avenue and in 10022-SHOE serves as the official launch to New York Spring 2009 Mercedes-Benz Fashion Week [MBFW]. Top shoe designers were granted creative license to reinterpret the iconic Ruby Slippers with unlimited access to CRYSTALLIZED Swarovski Elements.

Participating designers include: A. Testoni, Abaete, Alberta Ferretti, Betsey Johnson, Botkier, Christian Louboutin, Diane von Furstenberg, Giuseppe Zanotti, Jimmy Choo, L.A.M.B. by Gwen Stefani, Lisa Pliner Manolo Blahnik, Moschino, Oscar de la Renta, Roger Vivier, Sergio Rossi, Stuart Weitzman, Tibi, Tuleh.

On September 4, 2008, the highly anticipated The Wizard of Oz Ruby Slipper Collection will be unveiled at the official launch event for MBFW, hosted by Saks Fifth Avenue and Warner Bros. Consumer Products, in partnership with CRYSTALLIZED- Swarovski Elements. This event marks the beginning of a year-long 70th Anniversary campaign for The Wizard of Oz.

The event will benefit philanthropic partner, Elizabeth Glaser Pediatric AIDS Foundation. Additionally, CRYSTALLIZED Swarovski Elements ruby bracelets will be sold exclusively at Saks New York with 100% of the
proceeds going to The Elizabeth Glaser Pediatric AIDS Foundation, beginning the evening of September 4.

The Wizard of Oz Ruby Slipper Collection will be exhibited in a special installation surrounding the fountain at MBFW’s Bryant Park tents beginning Sept. 5.