January 31, 2011 New York, NY- Ann Taylor announces an online charity auction of the CFDA/Vogue Fashion Fund’s 2010 Design Challenge looks. Money raised will go to the CFDA /Vogue Fashion Fund. Ann Taylor is collaborating with eBay for the charity auction, which launches January 31 and will run through February 10, 2011.

Created by the 2010 CFDA/Vogue Fashion Fund finalists, the auction items are one-of-a-kind designs created specifically for the design challenge sponsored by Ann Taylor. The 2010 finalists are widely recognized as up and coming leaders in the fashion world: Joseph Altuzarra, Billy Reid, Christian Cota, Eddie Borgo, Gregory Parkinson, Moss Lipow, Pamela Love, Paul Marrow and Oliver Helden of Loden Dager, Prabal Gurung, and Robert Geller. As part of the auction packages, winners will receive the full one-of-a-kind collectible design, an autographed sketch of the design, and a letter of authenticity from the CFDA.

Lisa Axelson, Ann Taylor’s Head of Design, asked the ten finalists to “design a look for the modern professional woman.” Many of the designs took inspiration from Ann Taylor’s heritage and consist of unique interpretations of Ann Taylor’s iconic trench coat, shirt dress, leopard prints and accessories.

“Our view of the Ann Taylor modern working woman was someone who wants to believe in her clothes. We wanted these pieces to be her favorites in the closet that she could take anywhere, gets tons of wear, and have integrity in their make,” said Billy Reid, winner of the CFDA/Vogue Fashion Fund sponsorship for 2010.

“We love supporting young talent. It’s so important to see new, chic ideas in American fashion that are relevant to the way women dress today. All money raised by the online auction will go to the CFDA/Vogue Fashion Fund for more of these initiatives,” says Axelson.

To visit the online charity auction and bid on one of the collectibles, please visit http://www.ebay.com/anntaylor

About CFDA/Vogue Fashion Fund:

The Council of Fashion Designers of America and Vogue magazine have created an endowment to support the next generation of American fashion designers. With monies raised, the CFDA/Vogue Fashion Fund has been established, stated purpose of which is to generate sufficient income each year to fund significant financial awards to one of more designers and provide business mentoring. Award recipients are selected by a Committee of industry experts, based on exceptional talent they have already demonstrated in fashion design and their capacity for future distinction in the fashion industry.

About Ann Taylor:

Ann Taylor defines what it means to be chic, smart and sophisticated. Always relevant, always stylish—Ann Taylor offers beautiful, refined fashion designed for how women live today. Ann Taylor operates 280 stores across the United States, as well as online at anntaylor.com. Ann Taylor is a division of Ann Taylor Stores Corporation (NYSE: ANN).

About eBay:

Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) connects hundreds of millions of buyers and sellers globally through eBay, the world’s largest online marketplace, and PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments. We also reach millions through specialized marketplaces such as StubHub, the world’s largest ticket marketplace, and eBay classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and our global portfolio of online brands, visit www.ebayinc.com.