After 30 years of success, Express went public and commemorated the momentous occasion by ringing the bell at the New York Stock Exchange and hosting a fashion show for the public outside the Exchange last Friday, May 14, 2010. Visitors had the opportunity to see the runway extravaganza firsthand, as Express showcased must-have style essentials. Throughout the day, Express models distributed thousands of “mystery gift cards” with values of up to $75.

While the fashion world has evolved considerably since the brand’s founding, Express has consistently kept pace with the changing landscape. The brand has stayed true to its core personality and remained relevant to a generation of fans, dominating the fashion scene for the past 30 years