About Send the Trend: Send the Trend, an e-commerce accessories website launched in October 2010, founded by Christian Siriano, Mariah Chase and Divya Divya Gugnani. Siriano serves as Chief Stylist and Curator for the site, which has been called the “eHarmony of accessories,” by featuring customized product recommendations, based on consumer style preferences and profiles. Send the Trend offers accessories, fashion jewelry, sunglasses, scarves and more all for just $29.95 per item, including free shipping.

Send the Trend gives consumers the control to choose what they want, when they want it, ultimately making the discovery process painless. All new users take a style survey that helps create tailored product options for them each month.

Following the customer’s first purchase, they will receive new, personalized product recommendations on the first of every month. Customers will also have the ability to browse additional accessories at anytime via the site’s search function or blog. In addition to the fashion, Send the Trend’s blog features Q&A’s with industry tastemakers, as well as accessory style tips, celebrity style coverage and spotlights on accessories-related topics (e.g. glass jewelry). www.sendthetrend.com.