CHANEL introduces new skincare for Spring: CHANEL Hydramax + Active Nourishing Cream for Dry Skin & hydramax + Active lip care, and UV Essentiel Multi-Protection Daily UV Care SPF 50.

CHANEL Hydramax + Active Nourishing Cream for Dry Skin & hydramax + Active lip care

Hydramax + Active Nourishing Cream for Dry Skin: Extremely dry skin not only lacks moisture at the heart of cells, it also lacks lipids — nutrients that form a protective barrier that maintains and controls skin’s hydration levels at the surface and deep within the epidermis. To answer the special needs of dry skin, CHANEL Research reveals the latest addition to the HYDRAMAX + ACTIVE Collection: HYDRAMAX + ACTIVE Nourishing Cream for Dry Skin.

At the heart of the HYDRAMAX + ACTIVE Collection is Ceratonia PFA*, an exclusive natural ingredient that acts on Matriptase, an enzyme integral to the production of Natural Moisturizing Factor — filaggrin fibers that perform like natural sponges to retain skin’s moisture and restore the naturally occurring dynamics of skin hydration.

HYDRAMAX + ACTIVE Nourishing Cream for Dry Skin combines the immediate nourishing and protective benefits of Shea Butter with the deeper continuous action of Rosemary liposomes. The natural synthesis of lipids is boosted from within and the skin’s natural defenses against dehydration are strengthened. Intensely moisturized and protected, the skin is softer, more supple and soothed, and can delight in a newfound, long-lasting feeling of comfort.

hydramax + Active lip care: 

To soften, smooth and comfort dry, delicate lips — an area that loses hydration three times faster than anywhere else on the face — CHANEL Research offers a long-lasting solution: new HYDRAMAX + ACTIVE Lip Care. This highly efficacious lip treatment, specifically formulated for intensely parched lips, utilizes Ceratonia PFA, along with Shea Butter and Cottonseed Oil extract, to deeply hydrate, nourish and help repair. Soft, supple and deeply moisturized, lips look sensuously plumped and perfectly smooth, with a beautiful satiny finish.

*PFA: Polyfractioned Active. An ultra-pure, ultra-powerful ingredient created through an exclusive purification technique developed by CHANEL.

HYDRAMAX + ACTIVE NOURISHING CREAM FOR DRY SKIN, $72.00 for 1.7 oz. jar
HYDRAMAX + ACTIVE LIP CARE, $45.00 for .35 oz. jar

UV Essentiel Multi-Protection Daily UV Care SPF 50

To preserve skin’s youthfulness and beauty, it needs daily protection against environmental aggressors: stress, free radicals, pollution and UV rays responsible for hyper-pigmentation and photo-aging. Skin’s guardian angel, UV ESSENTIEL Multi-Protection Daily UV Care SPF 50 is a year-round must-have, providing skin with invisible daily protection in an oil-free, ultra-lightweight and ultra-effective formula.

A free-radical and anti-pollution shield with a Vitamin E derivative and plant extracts empowers UV ESSENTIEL Multi-Protection Daily UV Care SPF 50 to safeguard skin against damaging free radicals generated by pollutants. The unique formula also contains Licorice Root Extract and a highly effective combination of UVA and UVB filters to help diminish and prevent the appearance of dark spots and signs of premature aging.

A weightless silky texture makes UV ESSENTIEL Multi-Protection Daily UV Care SPF 50 the perfect choice under makeup. Upon application, it ‘disappears’ into skin, delivering a sheer, non-oily, shine-free finish — with the immediate sensation of softness and comfort.

BENEFITS:

• SPF 50 with UVA and UVB protection
• Oil-free
• Prevents and diminishes dark spots
• Free-radical and anti-pollution shield
Ophthalmologist and dermatologist tested. Sweat-proof. Non-comedogenic.

UV ESSENTIEL Multi-Protection Daily UV Care SPF 50, $52.00 for 1.0 oz. 
On counter: March 2010
Available at www.CHANEL.com  and department and specialty stores.