We hear that Burberry BODY starring Transformers Blockbuster Actress-turned-Model, Rosie Huntington-Whiteley is Burberry’s biggest and sexiest campaign launch to date.

Burberry BODY is the first-ever fully integrated fragrance launch across all platforms of the brand and represents the next chapter in 155 years of history. The scent is a feminine and effortlessly sensual fragrance with an eclectic combination of refined ingredients – green absinthe, freesia, and illuminating peach which form the top notes; natural rose, iris, and sandalwood at the heart; woody cashmeran, creamy vanilla, sensual amber, and musk which compose the base.

Designed by Chief Creative Officer Christopher Bailey, the bottle itself is a multi-faceted, iconic glass bottle with rose gold engraved check and made with the same craft, intensity and modernity of the classic trench coat. The jewel-like, elegant and feminine design combines with the sophisticated packaging to create a feeling of pure luxury!

***UPDATE***

London, 1 September 2011

via Burberry PRESS RELEASE

BURBERRY BODY THE NEW FRAGRANCE FOR WOMEN LAUNCHES GLOBALLY IN 150 COUNTRIES

“Burberry Body is the next chapter in our history, and a launch we are all so excited about. It’s the Burberry world translated into a scent, embodying every facet of the brand including our music, collections, scent, platforms and communities.

We wanted to create something very British, feminine, timeless, distinctive and effortlessly sensual, with the attitude and energy of our iconic trench coat at the heart of it.” Christopher Bailey, Burberry Chief Creative Officer. Burberry Body, the brand’s most sensual fragrance for women to date, launches today in over 150 countries. TV ad campaign, directed by Christopher Bailey, premieres today on Burberry.com and on the You Tube homepage globally. Campaign filmed by Mario Testino, features the first Burberry Body Rosie Huntington-Whiteley wearing just a rose gold satin trench coat and the scent. Soundtrack to the ad campaign is “Rosé (Unplugged at Abbey Road for Burberry Body)”, recorded for Burberry by British band The Feeling at Abbey Road studios in London. Track will be released as a single with an exclusive music video and additional band content in October 2011.

Burberry Facebook fans will be among the first to experience the fragrance, at the first Burberry Body event at the brand’s Knightsbridge store in London tonight (September 1st, 2011). Burberry Body will continue to be launched globally through dynamic innovative digital and live events and highly visible advertising and communication combining tradition and technology. Innovative sampling of the fragrance is available through a bespoke application on the Burberry Facebook page http://on.fb.me/BodySample.

Burberry, which is headquartered in London and a member of the FTSE100, was founded in 1856

RANGE

Eau de Parfum, Eau de Parfum Intense, Body Milk and Body Oil available at launch.

DISTRIBUTION

Burberry Body is available globally in over 150 markets

Burberry Body will be available in China from December 2011.

FRAGRANCE

Timeless and modern, embodying all of the qualities of the global British luxury brand

Feminine, warm and effortlessly sensual with an eclectic combination of refined ingredients

Top notes: freesia, green absinthe, peach

Heart notes: rose, iris, sandalwood

Bottom notes: cashmeran, musk, amber, vanilla

BOTTLE AND PACKAGING

Jewel-like multi-faceted glass bottle with rose gold engraved check

Reflects the multi faceted dimensions and layers of the brand

Packaging texture reflects the trench coat fabric

Colour palette of rose gold, nude, pale nude, white

AD CAMPAIGN

Multi faceted multimedia campaign conveying the different attitudes of the Burberry Body

Campaign conveys warmth and sensuality of the fragrance

Campaign shot in London by photographer Mario Testino under the creative direction of Christopher Bailey

TV ad campaign premieres on Burberry.com and on the You Tube homepage globally in 13 markets, reaching over 57 million impressions daily

Campaign runs on TV stations in Asia (from September), Europe (from October) and Rest of World (from November)

ROSIE HUNTINGTON-WHITELEY

Rosie’s effortless style and her staggering beauty made her the natural choice as the first Burberry Body.” Christopher Bailey, Chief Creative Officer – Burberry

”It’s a huge honour to be working with Burberry again, a brand that put my career on the map and helped launch me. To be asked to be the first ‘Burberry Body’ is an amazing compliment.”

Rosie Huntington-Whiteley

British actress and Burberry model is the first Burberry Body

First fragrance campaign for Rosie Huntington-Whiteley

Burberry Autumn Winter 2008/09 ad campaign was Rosie’s first ever global ad campaign

Face of the Burberry Body make up collection, alongside Lily Donaldson and Nina Porter

BURBERRY BODY SOUNDTRACK

Christopher Bailey collaborated with British band The Feeling on a bespoke soundtrack for the Burberry Body TV campaign

“Rosé (Unplugged at Abbey Road for Burberry Body)”, was recorded exclusively for Burberry at Abbey Road studios in London over the summer of 2011

Track will be released as a single in October 2011