February 2016 (New York, NY) – Recent studies show that 68% of salon-goers want to go lighter and a majority of these women are looking for a perfectly customized shade. Redken – the blonde authority – is excited to offer an expanded and extensive color portfolio to answer the growing demand for blonde personalization and popular trends such as Babylights, seen everywhere from sidewalks to catwalks.
In February 2016, following the successful 2015 launch of Redken’s Blonde Idol Professional Haircolor Collection, comes four NEW! Blonde Idol Professional Haircolor Collection High Lift shades and Redken’s first-ever Free Hand Creamy Lightener, making it easiest than ever to find the perfect blonde that fits your lifestyle.
Introducing Dior Prestige Le Nectar, an exceptional, highly effective new anti-aging serum that contains the highest concentration of Dior Science’s star active ingredient – the Rose de Granville Nectar – found in the entire Dior Prestige skincare line. The only skincare that delivers extraordinary double action on both skin regeneration and perfection, Le Nectar’s light, fresh, ‘ fusion’ texture allows the extremely powerful formula to penetrate instantly upon application.
The New Dior Addict Lipstick and Dior Vernis Valentine’s launch includes a limited edition shade of Dior’s bestselling gel-like extended wear nail lacquer, and a lipstick
that is infused with expert oils and has an ultra-moisturizing soft core that runs the full length of the stick.
‘Wild About Pink’, is a versatile pinky nude that creates an illuminating, natural effect on the lips and nails.
“After women, flowers are the most divine creations. They are so delicate and charming,” said Christian Dior. Miss Dior Blooming Bouquet, a tender, floral fragrance is the olfactory embodiment of this statement.
The Miss Dior fragrance collection, inspired by Christian Dior’s first fragrance, Miss Dior Original, introduced alongside his revolutionary “New Look” fashion collection in 1947, deliciously blends citrus and floral notes that embody the dazzling couture spirit of Dior.
Diorskin Forever & Ever Wear Primer EXTREME PERFECTION & HOLD – MAKEUP BASE – SPF 20. A do-it-all primer that works immediately to blur and correct imperfections and prime skin to boost foundation’s adherence for all-day hold.
The formula is enriched with the Activ-Mat™ complex, Wear-Lock™ polymers, and its Poreless Effect Skincare Essencecreates a unified texture for perfect foundation application, maintaining moisture in dehydrated areas and capturing sebum in oily areas to eliminate shine.
Did you know that every day, more than 1 in 4 women across the country are reapplying their deodorant due to concerns about product fading. The New Secret Outlast Xtend Deodorant with patented Xtend Technology ups the ante on the level of odor protection you’re getting and delivers better coverage in two popular forms: Clear Gel and Invisible Solid.
Dove Hair Launches NEW Regenerative Nourishment Collection.
The newest addition to the Dove Advanced Hair Series, NEW Dove Regenerative Nourishment is a three-part system formulated with Red Algae + Keratin NutriComplex, which work in tandem to eliminate tell-tale signs of extreme damage, revealing hair that’s perfectly nourished and 100% visibly damage free.