One in two women air-dry their hair. With this fact in mind, Redken developed NEW No Blow Dry air dry stylers, the easy solution that allows consumers to achieve a frizz-controlled style without the use of a blow dryer. Designed for people on-the-go who are either short on time or do not have the desire to heat style their hair, No Blow Dry is a great alternative to a heat styler.
Ideal for consumers who are tight on time, taking a break from heat tools, or want to achieve an effortless it-girl look, No Blow Dry gives a perfected air-dried finish with the help of Redken’s Air-Tex Technology, which contains flexible polymers for control and movement as well as quick dry polymers to speed up drying time. Each cream gives noticeable style results with natural movement and control, a soft touch and a no-product feel.
The NEW No Blow Dry collection contains three new creams: Airy Cream for fine hair, Just Right Cream for medium hair and Bossy Cream for coarse hair types. To use any of the No Blow Dry creams, simply work a dime-sized amount evenly into damp hair, then scrunch or twist in and air-dry for best results.
NEW Redken No Blow Dry launched in April 2017. The suggested retail price for No Blow Dry is ($24) and is available at Redken authorized salons nationwide and Ulta.com.