All Posts Tagged With: "Redken"
Italian supermodel and fashion icon, Mariacarla Boscono, named muse for 2016 Redken Styling Collection campaign.
February 2016 (New York) – On the heels of naming model Crystal Renn as a brand muse for 2016, Redken continues to shake up the beauty industry with the announcement of supermodel and fashion icon Mariacarla Boscono, who will debut as the newest brand muse this February. Mariacarla, who will appear in a print and digital campaign celebrating Redken’s Styling collection, joins an elite collective of Redken muses and trend creators including actress and model Suki Waterhouse, DJ trendsetter Amber Le Bon, Redken Global Creative Director Guido and Redken Celebrity Colorist Tracey Cunningham.
Redken is thrilled to announce model and boundary breaker Crystal Renn as the newest brand muse! Renn will first serve as the face of the launch of NEW! shades to Redken’s popular Chromatics Ultra Rich professional haircolor line, launching in salons April 2016. Renn joins an elite collective of Redken muses and trend creators including supermodels Lea T and Soo Joo Park, actress and model Suki Waterhouse, DJ trendsetter Amber Le Bon, and Redken Global Creative Director Guido.
For Lanvin’s Spring/Summer 2015 show in Paris, Redken Creative Consultant Guido created a classic knot accompanied by an elegant gold hair accessory to complement the range of both young and mature models, emphasizing Lanvin’s ability to adapt to all types of beauty.
Drawing inspiration from the 1980’s, Redken Creative Consultant Guido created a sporty-chic hairstyle for Versace’s Spring/Summer 2015 show in Milan. Using guts 10 volumizing spray-foam mousse to create height in the front and forceful 23 super strength finishing spray for the perfect amount of control and shine, Guido achieved a minimal hairstyle that made a massive statement on the runway.
“The Versace girl is a bit sporty this season, but still very modern and glamorous. I created this minimal and very natural hairstyle to enhance this feeling. I created volume in the front with guts 10, and left the back natural to get that beautiful, modern texture. Then I raked my fingers back through the hair, using forceful 23 to create those distinct lines and hold for a boyish, sporty vibe that’s still quite glamorous with the height in the front and shiny finish.”-Guido, Redken Creative Consultant
Hair by Guido, Redken Creative Consultant
Redken Creative Consultant Guido drew inspiration from classic 70’s film stars that really epitomized effortless beauty. In order to create a similar feel for Hermes, Guido used two key blowdry products before twisting the hair to one side for an elegant finish. Hairsprays were left aside so that the hair remained soft and easy.
“It was important for the hair to feel rich and luxurious for Hermes, so I used pillow proof blowdry express primer and satinwear 02 prepping blow-dry lotion to get that gorgeous blowout prior to styling. Once the hair was dry, I created a slight twist around the face and secured it with a pin behind the right ear. It was an understated style, but incredibly elegant nonetheless.” -Guido, Redken Creative Consultant
Redken Products Used:
-pillow proof blowdry express primer
-satinwear 02 prepping blow-dry lotion
How To Create the Look:
Spray pillow proof blowdry express primer on damp hair
Apply satinwear 02 prepping blow-dry lotion
Blowdry hair with a round brush
Create a clean side part to the left
Twist front section and pin behind right ear
Kim Kardashian’s Slicked Back Hair looks very much like the Dior hair look during Paris Fashion Week Fall Winter 2014. Here’s how you can get it!
DIOR FALL WINTER 2014 Paris Fashion Week…Hair by Guido, Redken Creative Consultant
Redken Creative Consultant Guido created an urban look for Dior that real women could easily incorporate into their street styles. Once the hair was blown out with a cocktail of satinwear 02 prepping blowdry lotion and align 12 protective straightening lotion, Guido used forceful 23 super strength finishing spray to get the hair to lay flat as the models walked the runway. It’s a little bit sporty and a whole lot of sophistication for the Dior look this season.
“The look for Dior is a very minimal idea of sophisticated hair. I wanted to create a wearable hairstyle that would be translatable for everyday women, while still incorporating sculptural elements to the design. The hair was pulled back and flattened to really expose the model’s head shape, which was elegant, but also felt kind of sporty in a way.”-Guido, Redken Creative Consultant
Redken Products Used – Collection:
-satinwear 02 prepping blowdry lotion
-align 12 protective straightening lotion
-forceful 23 super strength finishing spray
How To Create the Look
Apply a mixture of satinwear 02 prepping blowdry lotion and align 12 protective straightening lotion to damp hair
Blow dry hair straight back with a natural bristle brush (no parting)
HOT TIP: Apply large black headband so hair stays back and flat
When you are ready to go, take off headband and spray with forceful 23 super strength finishing spray to hold shape
Redken’s Paris Fashion Week Fall Winter 2014 Dior Recap.
This is the list of the best skincare and haircare products for the week, according to moi:)
Kiehl’s Ultra Facial Cream Intense Hydration for drier skin types, fragrance free and paraben free. Super light super moisturizing, clean non greasy.
Kiehl’s Ultra Facial Overnight Hydrating Masque, replenishes skin’s water reserves for long-lasting hydration and healthy looking skin for all skin types. Paraben free and fragrance free. Super light super moisturizing, clean non greasy.
Shiseido Future Solution LX Total Protective Emulsion SPF 18 Day/Jour. A little a bit of a splurge at around $200! But hey some things are worth investing sometimes especially your skin. It is not fragrance free, I smell a very light fragrance though which is not too bad.
Shiseido Benefiance WrinkleResist 24 Pure Retinol Eye Mask…what’s not to like, a total indulgent for the eyes.
Got curly hair? Check out the NEW Redken curvaceous hair care line. They suppose to get the best out of your curls and keep them in place too. Also good for just wavy hair. Designed to fight frizz, dryness, lack of definition, and to reduce frizz up to 97% for up to 3 days straight! (via Redken). Maybe this is the tome to finally embrace your curls.
How to get glossy ringlets or tousled waves
ROBERTO CAVALLI Milan Fashion Week Spring – Summer 2013. “This look is really about how the girls look best themselves, how great they look walking down the runway with their natural hair, and really I’m just enhancing that. I’m also tucking the hair behind the ears at the end to give a slightly disheveled feel. But the clothes are very glamorous and they say it all- to create the right overall look for this show, we had to downplay the hair a little bit. This is an easy style that’s a little bit grungy, and just very cool.”-Guido, Redken Creative Consultant
Redken Creative Consultant Guido created a simple, chic hairstyle at the Victoria Beckham Spring 2013 show early on Sunday morning that was more natural than in past seasons with textured lengths that dried naturally.
“The center part and shine on top creates a strong, even dramatic look on the Victoria Beckham girl today, but the overall style is still very youthful and American. The style is minimal, yet done – it’s very wearable.”-Guido, Redken Creative Consultant