All Posts Tagged With: "Guido"
This season, Redken Global Creative Director Guido capitalized on lustrous texture at Ralph Lauren’s FW 2017 Show.
“The hair this season at Ralph Lauren is very on-trend with lustrous, air-dried texture. I’ve started out by prepping the hair with All Soft Shampoo and Conditioner to soften the look, then we’re taking a look at the girls’ natural dried texture and adding a bit of Glow Dry Style Enhancing Blow Dry Oil for soft shine while it dries.” – Guido
GET THE LOOK:
Hair by Guido, Redken Creative Consultant
Redken Creative Consultant Guido drew inspiration from classic 70’s film stars that really epitomized effortless beauty. In order to create a similar feel for Hermes, Guido used two key blowdry products before twisting the hair to one side for an elegant finish. Hairsprays were left aside so that the hair remained soft and easy.
“It was important for the hair to feel rich and luxurious for Hermes, so I used pillow proof blowdry express primer and satinwear 02 prepping blow-dry lotion to get that gorgeous blowout prior to styling. Once the hair was dry, I created a slight twist around the face and secured it with a pin behind the right ear. It was an understated style, but incredibly elegant nonetheless.” -Guido, Redken Creative Consultant
Redken Products Used:
-pillow proof blowdry express primer
-satinwear 02 prepping blow-dry lotion
How To Create the Look:
Spray pillow proof blowdry express primer on damp hair
Apply satinwear 02 prepping blow-dry lotion
Blowdry hair with a round brush
Create a clean side part to the left
Twist front section and pin behind right ear
I stumbled upon this video and love it: Making of Louis Vuitton Fall/Winter 2010 Ad Campaign. Watch fashion designer Marc Jacobs talking about the photo shoot and ad campaign. Also models: Christy Turlington, Karen Elson, Natalia Vodianova. Other credits: Photographer: Steven Meisel. Stylisht: Karl Templer. Hair: Guido. Makeup: Pat McGrath.
To wrap up Fashion Week Fall/Winter 2010, Guido, Redken Creative Consultant ended with a bang of ponytails at the Louis Vuitton and Miu Miu shows in Paris. Find out the must-have products and inspiration!
Guido created the perfect classic ponytail with curls at the ends and a piece of hair wrapped around the elastic. “We wanted to create a retro ponytail to complement the 1950s feel of the clothes.” -Guido, Redken Creative Consultant
Redken Style Connection velvet gelatine 07 cushioning blow dry gel
At yesterday’s Chloe show in Paris, Redken Creative Consultant Guido created the hairstyle to complement the design house’s Fall/Winter 2010 collection. Find out the must-have products and inspiration!
Guido fashioned an ‘envy-inducing’ voluminous blow-dry for the designs of the Chloe line. “The Chloe collection featured very bold pieces, so in order to feminize the look, the hair was blow-dryed and set for a gorgeous, bouncy style down the runway.” -Guido, Redken Creative Consultant
Redken Style Connection velvet gelatine 07 cushioning blow dry gel
This weekend at the Loewe, Jean Paul Gaultier, Sonia Rykiel and Akris shows in Paris, Redken Creative Consultant Guido was backstage creating the hairstyles to compliment the designers’ Fall/Winter 2010 collections. Find out the must-have products and inspiration from each show!
For a 1940s, sculpted shape of the hair at Loewe, Guido’s key product was Redken forceful 23 hairspray that kept the look in place and gave it that ‘plastic’ feel: “The clothes at Loewe are very feminine, with a few suits, so we wanted to nod to the 1940s and create a sophisticated, sculpted shape with the hair.” -Guido, Redken Creative Consultant
Redken forceful 23 super strength finishing spray
Redken fabricate 03 heat active texturizer
At the Prada Fall/Winter 2010 runway show in Milan, Redken Creative Consultant Guido created a 60s inspired lacquered voluminous egg-shaped chignon.
“The look at Prada was all about classic French hairdressing done with a very chic uptown look with a nod to the 60s – a modern take on a classic, sophisticated look.” – Guido, Redken Creative Consultant
Miranda Kerr at the Prada AW 2010 Fashion Show in Milan
Products all by Redken:
thickening lotion 06 body builder
hardwear 16 super strong gel
forceful 23 super strength finishing spray
Create the Look:
1- Section hair into two sections by a horizontal part at ear height.
Hair Trends With Redken Fall/Winter 2009 according to Guido, Redken Creative Consultant:
A Strong Presence: “This season, it’s all about the ‘do’…hairstyles that have a strong presence, that push the boundaries. These kind of looks are dependent on the use-and in many cases the overuse-of hair products.”
A Positive Force: “Hair now is a reaction to the times we’re living in. It’s strong, positive and forceful-it’s empowering to women.”
A Way To Update And Adapt: “We’ve taken looks from the 40s, 50s, and 80s and updated them with new elements. Women can adapt these looks for everyday by toning down a bit. If a look has extreme shine, use a little less shine product. If it has exaggerated volume, lessen the height.”
Hair Trends With Redken Fall/Winter 2009: New Classics: Traditional Styles With A Modern Twist.
Here are some tips about heat styling by GUIDO Redken’s Creative Consultant:
There are so many different sized curling irons-how do I know which one to choose?
It depends on two things. First, you need to decide what size curl you want to create. Second, you have to account for the fact that the curl will loosen throughout the day-you should choose a barrel that’s slightly smaller than the size of the curl you want. For loose waves, I find 1-inch curling iron works best. At first the curls might appear a bit too tight, but they’ll loosen up perfectly.
How can I prevent flat-ironed hair from looking lifeless?
Apply a heat protectant product like iron silk 07 ultra straightening spray to each section before you flat-iron. Hair that’s continually exposed to heat without any protection will end up looking dull, damaged and lifeless. The other trick is to kick the ends out. Just turn your wrist slightly as you’re bringing the iron down to the end of the section. It gives you movement and texture, so hair doesn’t look so severe.
A return to simplicity…”This season, it’s all about paring down the hair. Hair had a very modern feel, with styles that stayed close to the head. Loose hair was the exception, not the rule.”
An added touch…”Adding a hair accessory like a hat or a headband can really complement an over-all look.”
A changeable nature…”Heat styling is crucial when you’re backstage. I need products that protect the hair and lock in shape, so I can transform models’ hair from one show to another.”
–GUIDO, Redken Creative Consultant.
Hair Trend 1: Perfectly Undone. Softly reconstructed looks with a natural matte finishing. Ponytails, knots and half-ponytails had a casual, disheveled look that played perfectly against spring’s ladylike silhouettes.
Finishes were satin-matte, with an easy elegance.
AS SEEN AT:
Balenciaga • Calvin Klein • Celine • Marc Jacobs • Peter Som • Pollini • Salvatore Ferragamo.
Peter Som, Pollini, Calvin Klein.
How to get perfectly undone hairstyle:
• Hair shouldn’t look tamed this season. Instead, bring out natural texture by applying thickening lotion 06 body builder and tousling with your fingers as you blow-dry.