Hair Trends With Redken Fall/Winter 2009: New Classics

Hair Trends With Redken Fall/Winter 2009 according to Guido, Redken Creative Consultant:

A Strong Presence: “This season, it’s all about the ‘do’…hairstyles that have a strong presence, that push the boundaries. These kind of looks are dependent on the use-and in many cases the overuse-of hair products.”

A Positive Force: “Hair now is a reaction to the times we’re living in. It’s strong, positive and forceful-it’s empowering to women.”

A Way To Update And Adapt: “We’ve taken looks from the 40s, 50s, and 80s and updated them with new elements. Women can adapt these looks for everyday by toning¬†down a bit. If a look has extreme shine, use a little less shine product. If it has exaggerated volume, lessen the height.”¬†

Hair Trends With Redken Fall/Winter 2009: New Classics: Traditional Styles With A Modern Twist.

Classic ‘dos including French twists, chignons and menswear-inspired quiffs are returning to the runway. Far from being retro, these looks are thoroughly modernized with unexpected, softly subversive touches.

As seen at: Akris-Bottega Veneta-Clavin Klein-Loewe-Louis Vuitton-Luelle-Marc Jacobs-Miu Miu-Polilini-Prada-Ralph Lauren

Tips: Revolutionize the classic French twist with height and texture worthy of Marie Antoinette, as seen at Louis Vuitton. Apply thickening lotion 06 body builder, rough dry, curl, backcomb and then pin into a messy French twist.

Define shapes require maximum hold. At Marc Jacobs, Guido used forceful 23 super strength finishing spray to keep his ’80s-inspired ‘dos in place. Layer it on for the extreme, over-lacquered finish seen on the runway.

The newest chignons feature a strong side part, with one side swept over the eye and the other tucked behind the ear, Mist on vinyl glam 02 mega shine spray and quick dry 18 instant finishing spray for the look seen at Miu Miu.

All products are by Redken. Essential tools: Paddle brush. Blow dryer nozzle. Curling iron. Flat iron.




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