All Posts Tagged With: "Loewe"

Loewe, Jean Paul Gaultier, Sonia Rykiel and Akris Shows in Paris

This weekend at the Loewe, Jean Paul Gaultier, Sonia Rykiel and Akris shows in Paris, Redken Creative Consultant Guido was backstage creating the hairstyles to compliment the designers’ Fall/Winter 2010 collections. Find out the must-have products and inspiration from each show!

LOEWE

For a 1940s, sculpted shape of the hair at Loewe, Guido’s key product was Redken forceful 23 hairspray that kept the look in place and gave it that ‘plastic’ feel: “The clothes at Loewe are very feminine, with a few suits, so we wanted to nod to the 1940s and create a sophisticated, sculpted shape with the hair.” -Guido, Redken Creative Consultant

Products:

Redken forceful 23 super strength finishing spray

Redken fabricate 03 heat active texturizer