This August, Redken is pleased to introduce its newest launch: the Redken Diamond Oil Glow Dry collection. The NEW! Diamond Oil Glow Dry Collection is a blow-dry-loving-oil-infused system for all hair types. A blend of lightweight formulas scrub, gloss and detangle blow-dry-addicted hair, resulting in a super shiny blowout every time. Glow Dry also works perfectly with our Pillow Proof Blow Dry range, designed to make your blow dry last longer and look great! Don’t just blow-dry, #Glowdry.
Shinier, lighter, faster blow-dries can be obtained with this new collection via the three-step process:
· STEP 1: BUFF – Prep with the NEW! Diamond Oil Glow Dry Gloss Scrub to remove impurities and gently polish.
· STEP 2: GLOSS – Cleanse and condition with NEW! Diamond Oil Gloss Shampoo and NEW! Detangling Conditioner to lightly hydrate.
· STEP 3: GLOW – Dry with Diamond Oil Glow Dry Oil Style Enhancing Blow-Dry Oil, which contains a heat-responsive silicone for ultra-lightweight control.
Combining the NEW! Diamond Oil Glow Dry Range with our existing Pillow Proof collection helps to:
NEW Diamond Oil Glow Dry Shampoo and NEW Diamond Oil Glow Dry Conditioner make your blow dry easier.
NEW Glow Dry Gloss Scrub and Glow Dry Style Enhancing Blow-Dry Oil make hair shinier.
Pillow Proof Blow Dry Express Treatment Primer Cream and Spray makes blowdrying faster.
The Redken Pillow Proof Extender Dry Shampoo in Clear and Dark Brown makes your blow dry longer-lasting.
NEW PRODUCT INFORMATION:
· NEW! DIAMOND OIL GLOW DRY GLOSS SHAMPOO & CONDITIONER
Gel based glossing allows for an easier blow dry by helping to facilitate your round brush moving with ease during the blow dry process
Provides easy manageability for lightweight shine
Formulated with a blend of amla extract and coriander oil
Shampoo ($19) Conditioner ($20)
· NEW! REDKEN DIAMOND OIL GLOW DRY GLOSS SCRUB
Silicone based scrub with argan shells to gently buff hair without the grit
Buffs the hair of impurities to reveal ultimate shine—it is safe for color treated hair and will not remove any pigment
EXISTING PRODUCTS THAT CREATE THE PERFECT BLOWDRY:
· REDKEN DIAMOND OIL GLOW DRY OIL STYLE ENHANCING BLOW-DRY OIL Cosmetic heat responsive oil provides instant shine
· REDKEN PILLOW PROOF BLOW DRY TWO DAY EXTENDER IN CLEAR AND DARK BROWN
NEW! Touch activated fragrance
Custom color pigments: Brown/Clear
No dulling effect
· REDKEN PILLOW PROOF BLOW DRY EXPRESS TREATMENT PRIMER CREAM
Nourishing treatment blow-dry primer cream is ideal for all hair types, especially dry, thick or coarse. Reduces blow-dry time, protects from heat up to 450 degrees, helps reduce breakage and provides 24-hour lasting volume without weighing hair down. After using the blow-dry primer cream, hair is left 3x stronger and healthier and perfectly primed for any styling. It’s the first step for every blow-dry that needs extra care and nourishment!
Hydrating and nourishing cream
Reduces blow-dry time
Helps prevent breakage
3x stronger and healthier hair
Boosts the benefit of styling products
· REDKEN PILLOW PROOF BLOW DRY EXPRESS TREATMENT PRIMER SPRAY
This blow dry primer & heat protection spray cuts blow dry time, protects from heat up to 450 degrees, helps reduce breakage and provides 24-hour lasting volume without weighing hair down. Hair is left 3x stronger and healthier and perfectly primed for any other styling products.
Features anti-breakage formula
Cuts down on blow dry time
Amplifies benefits from styling products
NOW features touch-activated fragrance technology—there are capsules in the fragrance the break and emit a beautiful fragrance every time you touch your hair—PERFECT for second, third or fourth day hair to smell fabulous