Pureology Serious Colour Care provides the professional hair colourist and their clients with the highest quality, premium products, and continues this level of excellence into the digital world with the renovated Pureology.com. The website features new Pureology brand imagery with a dynamic homepage and expandable interactive framework.

Volume and elegance swept the 15th Annual Screen Actors Guild Awards last night. Pureology PureArtists, Mary Katherine Hecht, Wendy Belanger, Sherilynn Smart and April Webster give us the latest hair trends from last night’s award show.

Top Hair Trends seen at the 15th Annual Screen Actors Guild Awards:

Soft, peek-a-boo waves as seen on Evan Rachel Wood and Olivia Wilde.

Low Textured Bun as seen on Amy Adams, Kate Winslet and Christina Applegate.

Loose Pinned Curls as seen on Eva Longoria Parker.

How to get Soft, peek-a-boo waves:

1. Create a left side part. Take a two inch pie section on the right side and spray the hair with Pureology SuperSmooth Hot Iron Protection Spray.

The winter chill is in full effect and Pureology PureArtist Tyson Daniel helps you fight the inevitable winter flaking.  ”Why does my hair and scalp get so dry and how can I stop it?” During the colder months, the elements impact us with unusually extreme conditions. It’s cold outside and the air is drier, not only outside but also within heated cars and buildings. The stress of it all is enough to split any hair and dry any scalp.

Pureology fights against the harsh dry hair with DandruffScalpCure Shampoo and Conditioner. Pureology DandruffScalpCure is a must have for anyone with scalp issues especially if hair is color treated.

DandruffScalpCure contains: Pyrthione Zinc, the active ingredient to fight scaling, itching and flaking associated with dandruff. Pureology’s exclusive Anti-Fade Complex, an exclusive blend of potent antioxidants and a UVA/UVB full spectrum sunscreen including Heliogenol, to extend colour life and maximize colour retention.

To purchase Pureology products, please visit www.pureology.com  for a salon in your area.

Wondering how to achieve the award show looks seen at the 60th Annual Primetime Emmy Awards? PureOlogy’s PureArtist’s, Angel del Solar, Wendy Belanger, Darren Pena, Mary Katherine Hecht and Sherilynn Smart have the latest hair trends and tips to create the Emmy award show looks at home.

The top three trends as seen on the red carpet:

1. Timeless waves as seen on Kyra Sedgwick, Terry Hatcher, and Brooke Shields.

Kyra Sedgwick.

Terry Hatcher.

Brooke Shields.

2. Classic Chignon as see on Hayden Panettiere, Christina Applegate and Lauren Conrad.

Hayden Panettiere.

NEW from PureOlogy: Eliminate Dandruff While Maintaining Hair Colour with NEW DandruffScalpCure.

There is a growing demand for anti-dandruff products which also protect colour-treated hair. Most dandruff treatments, while extremely effective in fighting the symptoms of dandruff, have proven to be harsh on colour-treated hair and actually strip hair colour. From the experts in colour care, PureOlogy brings you the NEW ZeroSulfate DandruffScalpCure Shampoo and DandruffScalpCure HairCondition, a unique blend of dandruff-fighting ingredients and calming, hydrating formulas to keep hair colour radiant and healthy.

“Women no longer have to compromise great hair colour in order to address the problems associated with dandruff,” notes Dalia Levi, Director, Global Marketing for PureOlogy.

A gentle, effective approach to dandruff for colour-treated hair, PureOlogy DandruffScalpCure is an anti-dandruff shampoo and conditioner combination with a dose of up to 2% Pyrithione Zinc which helps to fight the scalp scaling, itching and flaking associated with dandruff as well as prevent the recurrence of dandruff-related symptoms with regular use.

“Using an intense 2% dose of Pyrithione Zinc is something that sets these products apart from others in the industry,” adds Levi.

How to Use PureOlogy DandruffScalpCure anti-dandruff shampoo:
For best results, use at least twice a week or as directed by a doctor. Shake well. Apply evenly to the scalp and leave on scalp for 1-3 minutes. Rinse off. Repeat if necessary. Follow with DandruffScalpCure HairCondition. Use regularly to help prevent the recurrence of dandruff-related symptoms.