Introducing the NEW Pureology Precious Oil hair care collection. The buzz words (via Pureology): 10X softer hair, oil-infused zero sulfate, silicone free, free of parabens, penetrates deep into hair fiber, shine. Available August 2012 in salon nationwide. The NEW Pureology Precious Oil Versatile Caring Oil available in salons May 2012.
According to Steve Henley, senior Director of US Education for Pureology: “…As we all know, water is the biggest enemy of hair color…
The natural state of hair is to be hydrophobic, which means it repels water. However as we color our hair, our hair shaft weakens and becomes hydrophilic, thus attracting water and causing color to leak from the hair….Pureology Precious Oil..deeply penetrate to repair the hair fiber, insulate and fortify the cuticle and envelope the surface to replenish the protective coating that restores hair…to a healthy state.”
***UPDATE: if you’re wondering what the shampoo feels like well it has an interesting consistency that feels like oil at first as you pour on your hands and than it lathers. The shampoo and conditioner did leave my hair very soft.***