Make Up For Ever has launched a big initiative, to go along with the Make Up For Ever HD Complexion Starter Kit, on January 2nd. MAKE UP FOR EVER is hosting its first ever open casting call to find the model for their next Unretouched ad campaign.

Make Up For Ever HD Complexion Starter Kit & Unretouched Campaign

Women (like you perhaps) can create your own picture-perfect make up look and then submit it for consideration via their microsite, www.hd.makeupforeverusa.com. All finalists’ photos will be posted on Facebook and the winner will be flown to NYC for a professional photo shoot in late February.

Make Up For Ever is also launching an interactive shade finder tool to help women find their perfect foundation match online – since they hear from clients all the time that they are too afraid to buy foundation online for the first time because they don’t know what shade they are. You can find the tool here if you want to try it out: www.hd.makeupforeverusa.com/shadefinder.