The MAC AIDS Fund was established in 1994 by MAC Cosmetics to support men, women and children affected by HIV/AIDS globally.  To date, MAF has raised $100 Million (U.S.) exclusively through the sale of VIVA GLAM Lipstick and Lipglass, donating 100 per cent of the sale price to fight HIV/AIDS.

The inaugural spokesperson for MAC VIVA Glam was performer RuPaul.  Since then others joined the ranks including, K.d. Lang, Mary J. Blige, Sir Elton John, Shirley Manson, Lil’Kim, Missy Elliot, Boy George, Linda Evangelista, Chloe Sevigny, Christina Aguilera, Pamela Anderson, Debbie Harry and Lisa Marie Presley.  Currently the face of MAC AIDS Fund is R&B artist, Eve and burlesque star, Dita Von Tease.

“The celebrities who have joined us over the years embody the spirit of MAC and the MAC AIDS Fund-Every Race, Every Sex, Every Age,” said MAC AIDS Fund Chairman and President, John Demsey.  “By bringing these new faces to VIVA Glam, we have been able to keep not only the brand but the cause fresh for consumers, helping to drive the MAC AIDS Fund to new levels.” (Source: MAC Cosmetics official press-release).