Developed specifically for a brighter, more even-toned, and healthier-looking complexion, the Kiehl’s Bright collection is getting a boost with the introduction of two additional formulas – Brightening Botanical Hydrating Mask and Brightening Botanical Spot Treatment.

In response to requests from its customers, particularly in the Asian markets where skin-whitening formulas are popular, Kiehl’s is pleased to offer two additional preparations to achieve the highly sought-after effects of flawlessly even and luminous skin. 

Brightening Botanical Hydrating Mask is a unique preparation that enhances skin tone and diminishes the look of skin discolorations by reducing the production of melanin on the skin. Utilizing the highest concentration of Calcium Pantetheine Sulfonate of all the formulas in the regimen, the hydrating mask delivers optimal luminosity along with superior hydration to skin while providing a soothing sensorial experience. Ingredients include: With Vitamin C, Calcium Pantetheine Sulfonate, and White Flower Extracts. SRP: $40.00.

Brightening Botanical Spot Treatment was formulated to target spots and splotchiness on facial skin by reducing the look of brown spots and imperfections and promoting an even, bright complexion. True to the Kiehl’s heritage of utilizing uniquely efficacious natural ingredients, the spot treatment formula contains Ellagic Acid – a potent, yet gentle ingredient derived from strawberries which has been shown to reduce the appearance of dark spots caused by sun damage from UVA and UVB rays and to help boost the skin brightening effects of other actives. Ingredients include: With Ellagic Acid, Calcium Pantetheine Sulfonate, and White Flower Extracts. It also reduces the look of freckles. SRP: $50.00.

Kiehl’s has developed a five-product regimen that works in tandem to provide optimal brightening results and more luminous skin when used day and night. Unlike many whitening products, which rely on irritating hydroquinone for brightening efficacy, Kiehl’s Bright is a collection of formulas that use gentle, natural botanicals along with gentle brightening actives to give facial complexion a more even, fresh and luminous appearance.

Both products from Kieh’s are available on counter from June 2008.