Actress Julianne Moore casts her vote for natural at Burt’s Bees’ Election Day in New York City.

WHERE: Merchants’ Gate at Columbus Circle, New York City.
WHEN: Monday, September 15th, 2008.

Given the choice between natural and synthetic, what’s your vote? Burt’s Bees thinks the choice should be clear in personal care. Unfortunately, it’s not as easy as it looks, many personal care products on the market positioning products as ‘natural’ may contain potentially harmful ingredients. That’s why Burt’s Bees and Julianne Moore are giving consumers the opportunity to cast their votes for truly natural personal care at Burt’s Bees’ Election Day in New York City.

Like many consumers, Burt’s Bees has always believed that natural ingredients are safer and more beneficial. The trouble is, it can take a lot of reading between the lines of labels to figure out what’s natural vs. synthetic. To help consumers find what they’re really looking for in a natural product, Burt’s Bees has worked closely with the Natural Products Association and other likeminded brands to develop a Natural Seal-a symbol that lets consumers know when products contain at least 95% natural ingredients. On Burt’s Bees’ Voting Day, a vote for natural is also a vote for the Natural Seal, helping make natural a clear choice after all.

To ensure that the best candidate comes out on top, “green” actress Julianne Moore will be on hand to cast the first vote for natural at the Burt’s Bees Voting Booth at Merchants’ Gate at Columbus Circle in NYC. Other NYC voters can learn more about ‘natural’, cast their vote and receive samples of Burt’s Bees products.

Most importantly, consumers across the America are invited to join Julianne and this movement, casting their votes for the natural at www.votefornatural.com , where they can also learn more about the movement as well as win prizes, including a limited-edition C&C California for Burt’s Bees T-Shirt. Each vote represents a conscious choice to use natural products over the potentially harmful synthetic alternatives as well as support for the new Natural Seal. A ‘vote’ for Natural lets the competition know that the public wants transparency in natural personal care.