A trio of supermodel hosts, Adriana Lima, Candice Swanepoel, and Lily Aldridge celebrated the launch of Victoria’s Secret Beauty’s BOMBSHELL fragrance collection on Tuesday, September 14th, 2010, at the Victoria’s Secret store at The Grove in Los Angeles. Kicking off their four-city media tour that also includes Miami, New York and Dallas this month, the supermodels posed on “Bombshell Boulevard” before making their way into the store.

In celebration of the launch, The Grove was decorated in true Victoria’s Secret signature pink stripes and over-the-top opulence that served as a sexy backdrop for fans to meet the supermodels, receive personal autographs, get BOMBSHELL t-shirts, indulge in makeovers with the VS Makeup Supermodel Artist Team, and participated in a BOMBSHELL “Cover Shoot” to see their face on the cover of the VS catalog. A famed fashion photographer was on-hand to snap pictures of Victoria’s Secret Beauty fans as they experienced what it was like to be a BOMBSHELL and receive a keepsake photo. DJ Lindsay Luv was spinning tunes while guests checked out Victoria’s Secret Beauty’s most iconic fragrance yet!

About The BOMBSHELL Fragrance Collection:

The fruity, floral and aromatic fragrance collection includes notes purple passion fruit, Moscato d’Asti Tuscan grapes, Shangri-la yellow peonies and Vanilla Orchid that combine with the stunning aroma of Italian Sunstruck Pine for a sexy, glamorous and ultra-feminine scent. The collection includes Eau De Parfum, Body Mist, Body Lotion and Luminous Body Powder ($20-$45), available now at Victoria’s Secret stores nationwide and at VictoriasSecret.com.

Photo Credit: StarTraks