Victoria’s Secret supermodels Candice Swanepoel, Chanel Iman, and Erin Heatherton announce the NEW “Incredible Victoria’s Secret”.

Chanel Iman

There is just one word for it… Incredible! The “INCREDIBLE by Victoria’s Secret” is everything you ever wanted in a bra, but never thought to ask for. The super-soft fabric offers a luxurious feel for the ultimate comfort experience that smoothes, shapes, and offers coverage without any bumps or bulk. The highly innovative self-adjustable straps allow for the perfect customized fit that’s virtually seamless and truly incredible.

Candice Swanepoel

And just in time for the release of The Incredible by Victoria’s Secret, Victoria’s Secret will launch the sexiest iPhone app yet. Now with a tap of the finger, you can unlock exclusive content and a barcode scanning capability that enhances the in-store shopping experience by allowing users to find and buy their favorite products if they’re unavailable in-store.

Erin Heatherton

Victoria’s Secret will celebrate the launch of the “INCREDIBLE by Victoria’s Secret” with Candice Swanepoel, Chanel Iman, and Erin Heatherton at the Victoria’s Secret SoHo Store. Customers (you!!) will have a chance to meet the Bombshells and strike their sexiest pose for an incredible photo that will be uploaded to Facebook.

Mark your calenders:

DATE: Tuesday, August 10th 2010

PLACE: Victoria’s Secret SoHo Store, 591 Broadway (between Houston and Prince Streets)

“INCREDIBLE by Victoria’s Secret” will be available in three styles: Push-up, Demi, and Front-Close Demi, with a variety of sexy shades including Electric Blue, Green Ombre, and Ultimate Fuchsia. Prices range from $45-$52 and sizes 32A-38DD.