IT Cosmetics NEW launches are here, just in time for V-Day!

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara

Transform your lashes in just one coat with IT Cosmetics Superhero Elastic Stretch Volumizing Mascara! The proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color, for your strongest, longest, thickest and most defined lashes. Just one swipe creates an eye-conic look, perfect for the biggest night of the year.

For a youthful, lit-from-within glow that’s designed for all skin tones, IT Cosmetics NEW CC+™ Vitality Brightening Crème Blush in IT’s signature Je Ne Sais Quoi™ shade is your perfect pink! This beauty game-changer hydrates, color corrects and diffuses the look of imperfections while brightening your entire complexion with a gorgeous flush of color that lasts! $24 0.148 oz./4.2 g

IT Cosmetics NEW CC+™ Vitality Brightening Crème Blush in Sais Quoi™ shade

Finally, add the perfect finishing touch with IT Cosmetics Blurred Lines Collagen Smooth-Fill Lipstick in Je Ne Sais Quoi™ for a truly iconic Valentine’s Day look. Packed with anti-aging ingredients, the NEW Blurred Lines lipstick provides a perfect pop of pink while literally blurring away lip lines for your most beautiful smile. Formulated with hyaluronic filling spheres, collagen, peptides, jojoba, green tea, aloe vera and shea butter, the revolutionary color-infused lip treatment leaves your lips visibly hydrated, cushiony and smooth. $24 0.11 oz./3.40 g

IT Cosmetics Blurred Lines Collagen Smooth-Fill Lipstick in Je Ne Sais Quoi™

IT CosmeticsTM is a top prestige color cosmetics brand sold in ULTA Beauty, QVC, Sephora Australia and The Shopping Channel Canada.