“After women, flowers are the most divine creations. They are so delicate and charming,” said Christian Dior. Miss Dior Blooming Bouquet, a tender, floral fragrance is the olfactory embodiment of this statement.

Miss Dior Blooming Bouque

The Miss Dior fragrance collection, inspired by Christian Dior’s first fragrance, Miss Dior Original, introduced alongside his revolutionary “New Look” fashion collection in 1947, deliciously blends citrus and floral notes that embody the dazzling couture spirit of Dior.

Miss Dior Blooming Bouquet has captured the heart of the peony, a delicate and fragile flower, for a tender and delicate scent that brings to mind a gown embroidered with thousands of flowers. The floral heart of peony and rose absolute blends with top notes of effervescent Sicilian Orange Essence while notes of soft white musk add the finishing touch.

The bottle features the iconic codes of the Dior House: houndstooth-embossed print on the bottom and a couture bow on the cap.

When launched in February 2014, Miss Dior Blooming Bouquet was accompanied by a new advertising visual photographed by Tim Walker and featuring the face of Miss Dior, Natalie Portman.

Campaign date: February 2014