Go behind behind the scenes of NARS Cosmetics’ new short film: PURE MATTE:INFINITE REFLECTIONS. Watch Tim, Heather and Francelle as they bring the film to life.

“I wanted to combine two essential qualities of NARS. One is the graphic, strong nature of the brand, and the other is the idea of iconic glamour.”-Tim Richardson, Director

Produced by NARS’ longtime creative partner Baron & Baron, the short film PURE MATTE:INFINITE REFLECTIONS was directed by international photographer/director Tim Richardson. The glamorous and bold film was based on the original Pure Matte Lipstick campaign featuring model Heather Marks photographed by Founder & Creative Director François Nars. For the film, NARS National Makeup Artist Francelle worked to create the look under François’ direction.

Pure Matte Lipstick is available exclusively at Saks Fifth Avenue in six shades, each retailing for $25.