PURPOSE is proud to announce that the brand has signed on to be an official sponser of the 43rd Annual Academy of Country Music Awards. Honoring country music’s top talent as well as industry’s hottest emerging talent. The event will take place at the MGM Grand Garden Arena in Las Vegas on Sunday, May 18th, 2008 and will be broadcast at 8:00 PM live ET/delayed PT on the CBS Televison Network.

At the ACM Awards rehearsal, PURPOSE will be providing presenters, nominated entertainers and special VIPs the entire PURPOSE line of products to help their skin looking and feeling healthy. Also making the appearance at the ACM Awards gift lounge will be long time PURPOSE user, country music fan, and soap star Rebecca Herbst. Rebecca will not only get to snag her favorite PURPOSE products, she will also get the inside scoop from select country music entertainers to share with PURPOSE fans.

Following the ACM Awards, PURPOSE invites you to visit Purposeskincare.com to see pictures from the ACM gift lounge, and read some of the exclusive interviews between Rebecca and country music biggest artist.

To learn more about the ACM Awards, visit: www.acmcountry.com .