MAKE UP FOR EVER ALLIANCE artist, James Vincent, served as the key make up artist for the Ed Hardy swim show on Friday, July 16th, 2010 during Mercedes-Benz Fashion Week Swim in Miami. James created a bold black eye and strong red lip for a glamorous, old Hollywood look.

How to get the Ed Hardy swim show makeup look:

Complexion & Cheeks: The skin was bronzed and dewy with highlights on the brow bone and high cheek.

Eyes: To get a neutral base for the eye, James applied MAKE UP FOR EVER Eye Shadow #156 up to the brow bone. He then created a thick rim around the top of the eye extending to the liner beyond the outer corner of the lid using MAKE UP FOR EVER Aqua Black, and he then went on to rim the lower lash line as well. He finished by applying two coats of MAKE UP FOR EVER Aqua Smoky Lash.

Lips: For a gorgeous pop of red on the lips, James applied MAKE UP FOR EVER Aqua Cream #8.

MAKE UP FOR EVER is available at Sephora.com.