Le Tigre has done it again. On the heels of a December billboard that centered around Tiger Woods, a new billboard, just in time for Tiger’s return to golf at the Masters on April 8th, 2010, will be unveiled on New York’s West Side Highway on 57th this Friday, April 9th, 2010, that reads, “Golf’s Original Tiger. For Those Who Play A Round.”

You may be thinking that Le Tigre is capitalizing on Tiger Woods’ much publicized fall from grace, BUT, Le Tigre will donate 100% of net profits from the online sales of all polo shirts to organizations that help young people get on course and stay on course. The promotion will run for the month of April.

Le Tigre polo shirt, also available in women’s sizes

Founded in 1977, Le Tigre is known for its signature polo shirts in brilliant colors and its iconic tiger logo. Today the brand offers retro-inspired looks that have become synonymous with American fashion. The full lifestyle collection can be found at Le Tigre stores and is distributed worldwide.