All Posts Tagged With: "Oil Spill"

Perry Ellis, the classic American sportswear brand, is acting to clean up the Gulf oil spill with an initiative that encompasses the fashion runways of New York and the laptops and mobile devices of consumers nation-wide.

Called Project Beach, the initiative aims to raise awareness and funds for the recovery from the largest oil spill in American history by tapping Perry Ellis’ advertising, social media networks and upcoming fashion show. The brand has partnered with National Wildlife Federation (NWF) for the effort, which will support the organization’s crucial Gulf Coast oil spill programs.