MAC is going MOBILE! Now the MAC Cosmetics website is fully accessible via mobile device. Simply visit: http://m.maccosmetics.com

m.maccosmetics.com features will include:

· Access to the latest M.A.C Collections, all product categories, discontinued ‘Goodbyes’ and Gift cards for purchases on-the-go

· A Bestseller’s page and comprehensive Search from every page for super easy and speedy access to M.A.C most popular shades

· A Store Finder to search M.A.C Pro, Retail and Department store locations, with maps and click-to-call functionality

· 11 Artists in Action How-to videos, bios on all M.A.C Senior Artists, the latest Artist Faves and the chance to Email an Artist for tips

· Access to your My M.A.C account for reordering past purchases, order tracking, saving your Favorites and managing your address book, credit cards etc

· Social sharing allowing visitors to suggest products to their social network via Facebook, Twitter and more

· Email sign-up page to opt-in for alerts and updates on all M.A.C news and views

· Click to call M.A.C’s 24/7 customer service team for product recommendations and advice and phone ordering

Here are some really interesting data:

U.S. m-Commerce Growth (Forrester):

• In 2010 mobile shoppers are expected to spend $2.4 Billion (100% growth YOY)

• By 2015 they are projected to spend $119 Billion

Top mobile shopping activities (Forrester):

• Locate a nearby store to purchase a product

• Look up product information while shopping in a store

• Compare prices while shopping in a store

The mobile shopper (Forrester):

• High income earners – $103k average income.

• Female – 49%

• Gen X (average age 36)