According to wwd.com Evan Rachel Wood to Front New Gucci Fragrance. MILAN — Gucci said Tuesday, June 15th, 2010, it tapped actress Evan Rachel Wood as the face of its forthcoming new women’s fragrance. The 21-year-old American actress joins fellow actor James Franco, who fronts Gucci’s men’s fragrances. The Gucci deal is Wood’s first perfume campaign.

Evan Rachel Wood. Photo By Steve Eichner for wwd.com

“I chose Evan Rachel Wood as she has very strong character,” said Frida Giannini, Gucci creative director. “She’s young, but rising and [an] influential figure. I didn’t want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project.” Read full article in wwd.com