Estée Lauder Fall 2010 Launches: Blue Dahlia Pure Color Collection.

‘‘The blues and purples in the collection are iconic colors for autumn and winter. I like to give women choices in the way that they look. From a neutral to a smoky to a fashionable, strong look, these shades can be used with them all.”– Tom Pecheux, Creative Makeup Director, Estée Lauder

L To R: Estée Lauder Blue Dahlia Pure Color Collection. Look 1 Blue Dahlia. Look 2 Surreal Violet.

Introducing the new vision in color for the Fall 2010 season, the Blue Dahlia Pure Color Collection for smoldering eyes, shimmering lips and bold nails. Estée Lauder Creative Makeup Director Tom Pecheux debuted his inspiration for this collection backstage at the Derek Lam Autumn/Winter 2010 Fashion Show. At the “Myth of the West” themed show, Tom created a strong, intensely energetic look that perfectly tied together the design and fantasy of the clothing.

The complete makeup collection includes two distinct looks as well as two complimentary lip products that create a visionary, avant-garde look with a touch of whimsical glamour. In this intensely seductive collection, eyes take center stage in electric blue and vintage violet, lips are shimmering in subtle shades of pale pink and raspberry shine while rich nail hues of deep navy and iridescent lilac complete the look.

RICH, STRIKING EYES

The Pure Color Five Color EyeShadow Palettes in Blue Dahlia and Surreal Violet are a powerful mix of cool, mysterious shades that mimic the fiercely theatrical world at the edge of night. Housed in a sophisticated golden-mirrored compact with oversized Estée Lauder cartouche, each palette holds five mesmerizing shadow and texture combinations to create endless looks that are both enticing and alluring. Layer the different shades and textures for optimal intensity.

Highlight and illuminate your eye look with four new shades of Pure Color EyeShadow in Twilight Rose, Sepia Sand, Enchanted Meadow and Emerald Star for a standout pop of color.

STUNNING, JUICY LIPS DRENCHED IN SHIMMER

Ethereal shades of raw pink and magenta adorn the lips in a soft, sensual shine. Swipe shades of Pure Color Gloss Stick in Rose Dusk, Night Bloom, Orchid Dream and Mauve Mirage and layer with Pure Color Gloss in Rock Candy, Twilight Petal, Raspberry Pop and Star Pink for a subdued lip look that perfectly balances strong eyes for a lasting impression.

SUPER CHIC, LUXE SHADES FOR NAILS

Complement lustrous lips with perfectly polished nails in mythical shades. Estée Lauder’s Pure Color Nail Lacquer in Blue Dahlia and Surreal Violet perfectly pair with the collection to finish off nails and toes in dramatic, fearless color.

DYNAMIC COMPLIMENTARY SHADES FOR LIPS

Give your pout a punch of color with a deep berry shade of Pure Color Gloss or Pure Color Gloss Stick in Midnight Bloom.

Blue Dahlia Fall 2010 Collection

‘‘The beauty of the palettes is that you can create many looks ranging from neutral to dramatic. For a neutral look, use shades 1 and 3. To add more color, blend shades 2 and 4 to your desired intensity and line the eye with shade 5. I want women to play and have fun with the colors!”-Tom Pecheux, Creative Makeup Director, Estée Lauder

Get The  Look: Look 1 Blue Dahlia (As seen on Hilary Rhoda in the model shot and advertising campaign).

FACE

Double Wear Stay-in-Place Powder Makeup in SPF 10 all over face to create a matte base.

EYES

NEW Pure Color Five Color EyeShadow Palette in Blue Dahlia

(Refer to diagram) • Shade 4 over entire lid as base. Blend. • Shade 3 to frame the eye:

– Start at crease, extend above and out to outer corner. – Define and blend into outer corner. – Extend down under lower lashes. Blend.

• Shades 5 and 1 blended together. Apply over inner 2/3 of lid. • Shade 1 as liner along lashline. • Shade 2 blended over liner at upper lashline. Blend out into outer corner. • Sumptuous Bold Volume Lifting Mascara on upper and lower lashes.

LIPS

• Pure Color Gloss Stick in Rose Dusk • Pure Color Gloss in Twilight Petal • For a more dramatic lip look, use Pure Color Gloss Stick in Midnight

Bloom with Pure Color Gloss in Midnight Bloom.

FINISHING TOUCHES

• Softly emphasize cheeks with Signature Satin Creme Blush in Nude Light and Bronze Goddess Matte Bronzer.

Get The Look: Look 2 Surreal Violet

FACE

• Double Wear Stay-in-Place Powder Makeup in SPF 10 all over face to create a matte base.

EYES

NEW Pure Color Five Color EyeShadow Palette in Surreal Violet

(Refer to diagram) • Shade 4 over entire lid as base. Blend. • Shade 5 on center of lid, from lash to crease. Buff up slightly. • Shade 3 on outer 1/3 of lid and blend out to outer corner. • Pure Color EyeShadow in Enchanted Meadow at inner corner of

lid to highlight. • Shade 1 as liner along upper lashline. • Shade 2 along lower lashline. • Sumptuous Bold Volume Lifting Mascara in Black on upper and

lower lashes.

LIPS

• Pure Color Gloss Stick in Orchid Dream • Pure Color Gloss in Star Pink • For a more dramatic lip look, use Pure Color Gloss Stick in Midnight

Bloom with Pure Color Gloss in Midnight Bloom.

FINISHING TOUCHES

• Softly emphasize cheeks with Signature Satin Creme Blush in Berry Light and Signature Silky Powder Blush in Rosewood.

Availability: The Blue Dahlia Pure Color Fall 2010 collection will be available for a limited time at all Estée Lauder counters nationwide and www.esteelauder.com starting in July 2010.