The flagship brand of The Estée Lauder Companies, Inc., today named world-renowned makeup artist Tom Pecheux Creative Makeup Director. A favorite of top photographers, stylists and fashion editors around the world for his sophisticated take on Parisian glamour, Pecheux will work closely with the Estée Lauder brand to help set artistic direction for the next generation of Estée Lauder makeup and communicate his point of view on modern beauty to consumers, press and fashion and beauty influencers.

Tom Pecheux

The Estée Lauder Companies’ Breast Cancer Awareness Campaign announces creation of the “World Pink Mosaic”. Simply follow THIS LINK  sign in, upload your photo, and join all others who survived breast cancer, touched by it, or support the Breast Cancer Awareness Campaign!

Building on the success of its first comprehensive digital marketing effort in 2008, people from around the world can submit their photo into this virtual mosaic as a simple means of donning a virtual pink ribbon and lending their participation and support to this global cause. Participants can distinguish themselves within the mosaic as either “supporter,” “survivor” or one “touched” by this disease, through photo frames in different shades of pink or white. As submissions are uploaded, they become part of a virtual tapestry that will take the shape of a giant Pink Ribbon. Individuals can, in turn, share their participation with friends and family by posting it to their social networking profiles, sending a link to Twitter or emailing it.

It’s Breast Cancer Awareness month aka BCA and the Estée Lauder Companies has many of your favorite beauty products designed especially to raise funds for the Estée Lauder Companies’ Breast Cancer Research Fund. Last month during my visit to New York City during Fashion Week Spring 2010 I was given an incredible opportunity to participate in an Estée Lauder special Breast Cancer Awareness event. Listening to Evelyn Lauder’s speech and the rest of the Estée Lauder team I can’t tell you enough how passionate they are about the Breast Cancer cause!!

Here are highlights of some of the people involved in the Estée Lauder Breast Cancer Awareness Campaign and And Fundraising, and the beauty products you can purchase where portions of their proceeds go towards the Breast Cancer Research Foundation.

Actress Elizabeth Hurley and Evelyn Lauder:

From Left: Steven Plofker, Elizabeth Hurley, Elton John, Evelyn Lauder, and Bobbi Brown

Not great news for all the Prescriptives beauty junkies out there. Estée Lauder announced last week that it would close the global wholesale distribution of its Prescriptives brand by January 31, 2010. The brand plans to continue to sell online for United States shipping at www.prescriptives.com  to help service consumers for replenishment of key products, while inventory lasts. Prescriptives products are currently sold in the United States, Canada, the United Kingdom, Ireland and Australia.

“We believe that the difficult decision relating to Prescriptives will allow us to redirect our resources to key strategic imperatives where we see the highest growth potential,” said Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies. “Ultimately this action allows us to focus on those areas which we expect to benefit the Company, our shareholders and business partners. We intend to work closely with our retail partners and continue to communicate with our consumers to ensure a seamless transition.”

Prescriptives Fragrance Calyx: Sources tell us that the Prescriptives fragrance Calyx, which is a favorite among consumers, will continue to be distributed through Aramis and Designer Fragrances and sold at the fragrance bar in select fine department stores and online beginning February 1st.

Talking Makeup is excited to introduce you to the Estée Lauder Virtual Makeover Widget – the first-ever branded makeup widget of its kind that allows you see how makeup products will look on your own face before buying!

You can download the Estée Lauder Virtual Makeover Widget to your desktop or social media page and upload your own photo – from finding the right foundation and lipstick to discovering your best blush and eyeliner, the possible looks one can try are endless!

The state-of-the-art technology enables users to play with the Estée Lauder makeup collection, customize looks product by product or instantly apply ‘one click looks’ from current advertising campaigns and new color collections. From the shimmer of an eyeshadow to the wet shine of a lipgloss, online shoppers can now realistically visualize and experience the Estée Lauder makeup line.

To download the Estée Lauder Virtual Makeover Widget to your desktop or social media page visit www.esteelauder.com/letsplaymakeover  or the Estée Lauder Facebook page at

www.facebook.com/esteelauder .