NEW Makeup. CHANEL SOHO Story Collection aka CHANEL SOHO DE CHANEL. To celebrate the reopening of the CHANEL Boutique in SoHo, CHANEL Global Creative Director of Makeup Peter Philips has created a limited edition collection that echoes the spirit of SoHo. “For me, SoHo is a place where Bohemian ideals meet the toughness of the city… I love the tension and energy this creates.” says Peter Philips.

The SOHO STORY Collection is a study in extreme contrasts, partnering feminine pinks and roses with strong, industrial metallics. From pretty cheekbones to anthracite nails, tender creams and flashes of metal simultaneously reflect and contradict each other. “I had a specific girl in mind who is both hard and soft. A girl who discovers a new city, a new life.” adds Peter Philips. “This is a very special kind of New York woman. She is innocent, but she has a steely determination that fuels the city.”

The collection’s SOHO DE CHANEL Exclusive Creation reflects a Pop Art influence. Stamped with the four letters of SoHo, this silky powder comes in a delicate palette of shades and, when dusted across the face, creates a subtle, natural glow.

Stupendous, Steel, Strong, Stunning, Stunt, Star: strong names that reflect the candance, the musical rhythm, the heartbeat of SoHo.

SOHO DE CHANEL, $65.00

QUADRA EYE SHADOW in Stupendous, $56.00

ROUGE COCO in Stunning, $30.00

ROUGE ALLURE LAQUE in Stunt, $32.00

GLOSSIMER in Star, $27.00

LE VERNIS in Steel, $23.00

LE VERNIS in Strong, $23.00

Available on chanel.com on September 7th and September 10th, 2010, at the SoHo Boutique.