Since launching his eponymous brand sixteen years ago, François Nars had dreams of opening a namesake boutique. After years of searching for the quintessential site, he found the perfect location in the West Village and turned to Fabien Baron to help bring his vision to life.

NARS 413 Bleecker Street Opening February 10, 2011

The boutique will officially open its doors at 413 Bleecker Street NYC on February 10, 2011!

By now you’ve probably seen the above12-lipstick “logo treatment” in ad campaigns in and around New York City. “NARS 413 BLKR” was conceptualized with Fabien’s team at Baron & Baron and the shortened street name boasts an insiders’ vibe with a cheeky nod to the neighborhood. Jungle Red Lipstick, one of the first 12 lipsticks that launched NARS Cosmetics, provides the black-and-white logo with a bold pop of color, a color scheme that will also be seen within the boutique.