New From Coty Prestige – L’Eau de Chloé, on counters Mid- February 2012. The print campaign will feature the fresh faced French model Camille Rowe-Pourcheresse, who also starred in the Chloé signature fragrance campaign this past Fall

L’Eau de Chloé fragrance

L’eau de Chloé new perfume is an original interpretation of the chloé rose created in 2008 by Michel Almairac (robertet), chloé’s signature fragrance attained classic status in a few short seasons. The work of the same perfumer, l’eau de chloé contains an exceptional concentration of distilled rose water, which lends it a rare refreshing feeling. Light as dew, this chypre rose seems suffused with pure oxygen. A delicate citrus harmony recalls summer’s luscious ice-cool lemonades. At once spirited and elegant, airy and ethereal, the rose leaves a subtle presence on the skin. Little by little, patchouli appears in sophisticated touches, evoking the luxury and perfection of wearing a flawlessly finished garment.

L’Eau de Chloé Perfume comes in an iconic bottle. Whereas the bottle of chloé eau de parfum is encased in the lustrous sheen of metal, this new interpretation is revealed through sheer, clear glass. the iconic ribbon, now with a soft green hue, echoes the spring freshness of the fragrance. Finished with a silver metal cap, the spray is presented in an aniseed box, with the Chloé logo embossed in white.

Casting

Perfumer: Michel Almairac (robertet)

Model: Camille Rowe-Pourcheresse

Film Director: Mario Sorrenti

Print Photographer: Camilla Akrans

Art Director: Ezra Petronio

3.4 oz EDT: $85

1.7oz EDT: $65

6.7oz body lotion: $40

6.7oz shower gel: $30

2.5oz hand cream: $30

Available at all authorized Chloe retailers nationwide starting in February 2012.

l’eau de chloé

a talented ambassadress

chosen for her natural beauty and her spontaneous personality, the french actress and model camille rowe-pourcheresse is the new face of l’eau de chloé. just 21 years old, she has already worked with the world’s top fashion photographers, and was recently seen in the movie “our day will come”, directed by romain gavras, and starring vincent cassel.