Bianca Balti for Dolce&Gabbana Light Blue Campaign
The advertising campaign for Dolce&Gabbana’s Light Blue fragrances returns with Italian model Bianca Balti cast as the classic Mediterranean beauty. Domenico Dolce and Stefano Gabbana: “Bianca has been featured in many Dolce&Gabbana campaigns, but to see her with David Gandy brings a renewed, relaxed energy to Light Blue. Together, their eyes match the colour of the water, that beautiful endless blue that is the Mediterranean surrounding Capri. Watching it is to dream of plunging into that refreshing sea and feel the sun on the skin, to feel totally free, relaxed and at peace.”
Balti drives the commercial’s breathtaking new storyline in the third episode of the Light Blue campaign, a story that has become iconic since its debut in 2007.
With her full lips, catlike eyes and curves, Balti fittingly plays the traditional Italian beauty. Taking the lead in a game of seduction, she is irresistible to her lover, David Gandy. Her self-assured personality and intense blue eyes are the perfect challenge for Gandy, whose character famously led the passion in previous Light Blue commercials.
Directed once again by Mario Testino, the commercial’s iconography takes on a retro look with Balti’s white swimsuit. The high-waisted, balcony bra style recalls Capri’s glittering past as a Mediterranean summer playground.
Considered one of the fashion house’s leading model muses, Balti has also featured in Dolce&Gabbana advertising campaigns for fine jewelry, eyewear and ready to wear collections. Bianca Balti opens a new chapter for Dolce&Gabbana Light Blue’s Campaign.